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Teacher Jia Yi clearly identified the problem, but I personally believe that the solution he provided did not address the core issue.
The core problem with current AI+crypto, RWA, and other similar projects is that their market operations are all centered around the crypto community.
Whether it's project teams, KOLs, or agencies, the metrics they set for themselves are generally centered around market share, traffic, and token price.
However, their target audience is basically the crypto community. I don't know the specifics, but the project team and marketing company allocate the vast majority of their budget to crypto KOLs and marketing teams.
But are the native users of the crypto community truly the customers of these projects?
Is it possible that the biggest problem with Web3 is that project teams have mistaken speculators for users?
Let me give you an example. The founder of Xiaolongxia (a cryptocurrency platform) wasn't originally from the crypto, but he was constantly being exploited by people in the crypto community, and now he intensely dislikes the crypto and blockchain. I think the core reason is that native crypto users only care about arbitrage and trading. What's even more frightening is that crypto people don't care about the product at all; they're not users. If you have to say, they're just early-stage testers. Once the project launches its token, these people have essentially fulfilled their mission. They won't use the product long-term, nor will they become true customers.
So the question is clear: if a project really wants to find users, the order should be:
1️⃣ First, discover the real needs.
2️⃣ Find real users
3️⃣ Finally comes market outreach, but many Web3 projects now do it the other way around:
Marketing comes first, then narrative, and only then do they remember they have a product. So a lot of agency work essentially boils down to one thing: creating a false sense of prosperity. Lots of traffic, lots of KOLs, impressive data, but where are the real users? Nobody knows.
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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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