The internet watched a real CEO eat a real burger and still didn't believe it was authentic. McDonald's CEO took a tiny nibble of the Big Arch, called it a "product," and the entire internet said "nah, this man has never eaten his own food." Burger King clapped back within hours. Wendy's piled on. A&W made a full parody. 5.8 billion reach in a single day. One real video. One real person. Nobody trusted it. And that's just a burger promo. Now think about the images, videos, and audio you scroll past every day with zero context on who made it, how it was made, or whether it was made by a human at all. If the internet's authenticity radar fires this hard on a real video, imagine what happens when nothing comes with proof of origin.