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KAI showcases itself at the Fuzhou Cross-Border E-commerce Exhibition: Exploring the New Future of Cross-Border E-commerce Payments with Web4 and USAD as its Leverage.

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Step into the Fuzhou Cross-border E-commerce Exhibition and connect with new global trade opportunities.

The 6th China Cross-Border E-commerce Fair 2026 will be held from March 18th to 20th at the Fuzhou Strait International Convention and Exhibition Center . Official information shows that this year's fair focuses on the entire cross-border e-commerce industry chain, with a further expanded scale. Halls 1-8 and the main hall will be utilized, covering an exhibition area of ​​100,000 square meters . It will bring together multiple industrial belts, platforms, and service providers from across the country, making it one of the most representative cross-border e-commerce industry events this spring. Against the backdrop of accelerating global trade digitalization, cross-border e-commerce is shifting from "traffic competition" to "efficiency competition," and payment, settlement, capital turnover, and global trust collaboration are becoming key variables determining a company's internationalization capabilities. KAI's participation in the Fuzhou Cross-Border E-commerce Fair aims to explore new possibilities for digital trade, on-chain payments, and the upgrading of global commercial infrastructure with the industry from a more future-oriented technological perspective. (kai.com)

KAI: A global platform for the next generation of digital economy

KAI is committed to building a digital asset and digital payment infrastructure serving global users. It's not just a trading platform, but aspires to be a crucial gateway connecting crypto finance, stablecoin applications, the Web4 ecosystem, and real-world business scenarios. As the digital economy increasingly penetrates the real economy, the market's demands on platforms have moved beyond simply "being able to trade," focusing instead on "truly serving the global flow of assets, users, and business needs." KAI is concerned not only with the efficiency of on-chain asset circulation but also with how these technologies can further penetrate the real world, entering broader application scenarios such as cross-border trade, payment settlement, enterprise services, global collaboration, and digital identity. This is a key reason why KAI continues to focus on cross-border e-commerce, digital trade, and stablecoin payments. For today's global merchants, the value of a platform lies not only in providing a system but also in helping businesses solve real problems: how to settle payments faster, how to receive payments at lower costs, how to improve the transparency of cross-border transactions, and how to reach global users more efficiently.

Web4 is not just a concept, but a new stage in digital business.

If Web3 redefined "asset ownership" and the "Internet of Value," then Web4 further emphasizes intelligent collaboration, on-chain settlement, global connectivity, and integration with real-world commerce . Web4 is not a simple extension of Web3, but rather a stage where digital technology truly moves from "usable" to "scalable." Its core focus is not just on decentralization itself, but on how to combine capabilities such as blockchain, AI, digital identity, stablecoins, and real-time clearing to form a new infrastructure serving global commerce. For cross-border e-commerce, the significance of Web4 is particularly direct. In the past, international transactions were often limited by different countries' payment systems, clearing efficiency, exchange rate losses, settlement cycles, and compliance frictions; while the Web4 era promotes a more intelligent, real-time, and globalized way of transaction collaboration. Merchants are no longer just "selling goods online," but entering a more open global digital business network. The recent global payment industry's focus on stablecoins and on-chain payments demonstrates that this trend is moving from concept to reality. In its 2026 Payments Trends report, Visa explicitly stated that stablecoins are shifting from historically speculative crypto assets to "trustworthy global payments infrastructure," and anticipates their accelerated adoption in cross-border B2B, B2C, and P2P transfers.

USAD: The Vision of Stable, Connected, and Efficient Digital Payments

Within the ecosystem that KAI focuses on, USAD embodies a digital payment vision that is closer to real-world business needs. The core value of stablecoins lies not in the "coin" itself, but in their ability to become an efficient, reliable, and globally universal tool for value transfer. For cross-border commerce, a digital asset anchored to stable value, supporting on-chain circulation, and balancing transparency and efficiency is naturally suited to fulfill the roles of payment, settlement, fund transfer, and global value exchange. This is also the direction represented by USAD: it not only targets the on-chain ecosystem but also the broader international business network of the future. Whether in cross-border e-commerce payments, supply chain settlements, global marketing incentives, or multi-market fund allocation scenarios, stablecoins are demonstrating greater flexibility than traditional cross-border settlement methods. A study published by the International Monetary Fund in 2025 pointed out that while stablecoins are currently mainly used in the crypto market, their application in cross-border payments is increasing; meanwhile, USD stablecoins dominate, with USDT and USDC accounting for approximately 90% of the market combined, and the issuance scale of stablecoins reached approximately $300 billion in September 2025. This indicates that stablecoins are gradually spilling over from being an internal tool of the crypto market into a real option in the global payment system. USAD is targeting this changing window of opportunity.

How Cryptocurrencies Enter Cross-Border E-commerce: From "Can It Be Used?" to "How to Use It Better?"

In the past, discussions about the application of cryptocurrency in cross-border e-commerce largely focused on one question: can consumers directly use cryptocurrency to buy things? Today, however, the industry is more concerned with a different issue: how can stablecoins and on-chain payments help cross-border e-commerce improve efficiency, reduce costs, and optimize global capital flows? For cross-border e-commerce merchants, these applications manifest in at least several ways. First, faster cross-border settlements . Traditional international payments often involve multiple intermediaries, resulting in long processing times, and holidays and time zones can also affect fund efficiency. On-chain payments offer greater real-time performance and traceability. Second, lower transaction costs . Common cross-border payment fees, exchange rate losses, and multi-currency conversion costs have long eroded sellers' profit margins. Stablecoin settlements provide global merchants with new options, especially attractive in multi-market, multi-currency operating scenarios. Third, more flexible global business collaboration . Whether it's paying overseas suppliers, disbursing marketing expenses to content creators, settling commissions with partners, or allocating budgets between different markets, on-chain stablecoins can provide more efficient digital tools. Recent industry developments further confirm this trend. In September 2025, Visa announced a test of a new international payment model that allows businesses to use stablecoins to fund cross-border payments without needing to pre-deposit cash in local accounts. In April 2025, Visa also partnered with stablecoin infrastructure company Bridge to promote stablecoin-linked cards in markets such as Latin America, helping users connect stablecoins more naturally to everyday spending scenarios. In March 2026, Indian payments company Pine Labs also told Reuters that it would launch stablecoin-backed prepaid card products in nine countries in the Middle East, Africa, and Southeast Asia. These developments demonstrate that stablecoins are gradually moving from their native crypto-centric applications into cross-border payments, merchant services, and international consumption systems.

Cross-border e-commerce is ushering in a new window of opportunity for payment infrastructure.

China's cross-border e-commerce is currently undergoing continuous growth and structural upgrading. Preliminary customs statistics show that China's cross-border e-commerce imports and exports reached 2.75 trillion yuan in 2025 , a 69.7% increase compared to 2020; in the first half of 2025, the total value of China's cross-border e-commerce imports and exports reached 1.37 trillion yuan , a year-on-year increase of 10.3% . At the same time, the Ministry of Commerce has consistently emphasized supporting the development of new business formats and models such as cross-border e-commerce and overseas warehouses, and promoting digital trade innovation. This means that the cross-border e-commerce industry is no longer just a competition of sales channels, but a competition of overall digital trade capabilities. Whoever can adapt to the new payment infrastructure more quickly is more likely to take the initiative in the future global market. From this perspective, the value of cryptocurrencies and stablecoins is not to replace all traditional systems, but to provide a new supplementary, efficiency-enhancing, and collaborative layer for global trade. Especially today, with the increasing fragmentation, globalization, and real-time nature of cross-border e-commerce, this capability will become increasingly important.

The industry has entered a new phase of simultaneous progress in compliance and infrastructure.

It's worth noting that the development of stablecoins is accelerating into a "compliance" phase, rather than a phase of disorderly expansion. In March 2026, Sarah Breeden, Deputy Governor of the Bank of England, stated that the Bank of England was "willing to adjust" its regulatory framework for sterling stablecoins and would publish a further draft in June of that year. This indicates that the mainstream financial regulatory system is seriously considering the possibility of stablecoins as a payment tool. Meanwhile, the continued investment by institutions and companies such as Visa, Circle, and Stripe Bridge reflects the long-term optimism of payment giants and fintech companies regarding this sector. An article published by Circle in January 2026 pointed out that the core reason why stablecoin payments are attracting increasing attention from institutions lies in their speed, transparency, global accessibility, and programmability . This is a very clear signal for the cross-border e-commerce industry: stablecoins are no longer just a "crypto concept," but are becoming part of the global payment technology upgrade.

KAI looks forward to working with the cross-border e-commerce industry to define the next generation of global trade connectivity.

By participating in the Fuzhou Cross-Border E-commerce Exhibition, KAI hopes to exchange ideas with more cross-border sellers, industrial cluster enterprises, service providers, platform operators, and partners to jointly explore the future path of integrating digital payments, stablecoins, Web4, and global business infrastructure. In today's ever-changing global trade environment and evolving digital tools, what businesses truly need is not more complex concepts, but simpler, more efficient, and more reliable global connectivity. KAI believes that the future of cross-border e-commerce belongs not only to companies with high-quality products and brand capabilities, but also to those that upgrade their payment and settlement capabilities earlier. From trading platforms to digital payment ecosystems, from the Web4 vision to USAD application directions, KAI is continuously seeking the connection points between on-chain technology and real-world commerce. The Fuzhou Cross-Border E-commerce Exhibition is not only a showcase but also a dialogue. KAI looks forward to witnessing with the industry: when cross-border e-commerce meets Web4, the next generation of global trade infrastructure is rapidly taking shape.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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