I'm excited to share that I've officially joined LI.FI as an APAC DevRel! For over three years, I've been researching a single question in Web3: how to improve UX and truly enable mass adoption in this industry? From NFTs, Meme Coins, and DAOs to wallets, cross-chain bridges, and the Ethereum protocol—from the application layer to the protocol layer—I've looked at it all and personally encountered numerous pitfalls. My biggest conclusion is that the two most critical infrastructure bottlenecks restricting the Web3 user experience are wallets and Bridge/Swap (especially the infrastructure that makes DeFi truly usable for enterprises). Everyone knows the importance of wallets. But Bridge/Swap and DeFi orchestration seem to be severely underestimated. Almost every Web3 user needs them, and everyone has been burned—transaction failures, confusing paths, high fees, slow speeds, and constant security issues. Many people don't lack the desire to use Web3 and Blockchain; they're simply stopped at this step. After in-depth research, I discovered LI.FI. In simple terms, LI.FI is an infrastructure protocol that provides a unified market access point for the digital asset space—it's a liquidity connection and orchestration layer for the multi-chain world. In layman's terms, you only need one endpoint or interface to submit your requirements, and LI.FI will handle the rest automatically. You don't need to know unnecessary knowledge about cross-chain, liquidity, different chain characteristics, etc. From Swap, Bridge, and cross-chain execution to higher-level capabilities such as LI.FI Composer and Intents, LI.FI is using technology to solve real-world user experience problems and is already serving a large number of real clients. What excites me even more is the larger trend behind it: users shouldn't be separated by chains and assets—they only need to express their intentions (Intents), and everything will work seamlessly. Developers also shouldn't have to piece together cross-chain bridges, DEXs, DeFi protocols, and routes themselves time and time again. Whether it's wallets, DeFi, payments, or AI agents, the demand for unified orchestration infrastructure will only increase. http:/LI.FI [This last part is a separate, unrelated comment:] ... My focus going forward will be on promoting awareness, adoption, and integration of LI.FI within the Asia-Pacific developer ecosystem—especially the Chinese community. I will provide technical support, developer events, and ecosystem collaborations, continuing to build strong relationships with the community. If you are developing wallets, DeFi products, payment applications, arbitrage, Neobank, AI Agents, or any project requiring cross-chain and on-chain execution capabilities, feel free to contact me—I can help you assess whether LI.FI is suitable for your scenario and assist you with integration. DM open, Telegram: brucexu_eth, WeChat: brucexu-eth. The QR code for the Chinese community is below; interested parties are welcome to join.

Congratulations! My go-to cross-chain tool, haha!