On March 25, Nikita Bier, product manager of X, disclosed that the X platform will adjust the creator revenue sharing incentive mechanism starting this Thursday (March 26), with a focus on increasing the weight of exposure from the creator's region.
According to an announcement from Nikita Bier, this adjustment aims to encourage content that resonates with users in the same country, neighboring countries, and those speaking the same language, while reducing the incentive for creators to specifically optimize for traffic to US or Japanese accounts, in order to promote a more diverse content ecosystem on the platform.
