Elon Musk has temporarily halted plans to change the Creator Revenue Chia program on X after international creators warned that the changes would disadvantage legitimate English-language accounts.
Nikita Bier, head of product at X, announced an update scheduled for Thursday that will count more impressions from the creator's region to limit foreign accounts from targeting US and Japanese audiences.
Why are creators protesting?
The reaction from the community was swift, with creators in Europe, Africa, and smaller countries arguing that global English-language content creators would be most severely affected.
Déborah, a creator living in France who says 43% of her audience is American, has asked Twitter's X to XEM this change.
"You are also impacting many accounts that use international languages without any malicious intent," Déborah Chia .
43% of the American audience comes from a French creator who posts in English. Source: Deborah on X.A user from Portugal also commented that some countries have very few local users to generate significant revenue. Bier responded that X welcomes local content, but will not spend money on American political commentary by foreign accounts.
What does pausing bring to the crypto market?
Crypto content on Twitter is mostly in English to reach a global community. Analyses of Bitcoin (BTC), Ethereum (ETH), and DeFi are not limited by national borders.
Currently, X rewards creators based on verified Premium XEM regardless of geographic location, Medium around $8.50 per million XEM. The platform has also doubled its revenue Chia fund for 2026.
If the aforementioned changes were implemented, creators in countries like Kenya, Nigeria, Portugal, or smaller advertising markets would see their earnings decrease despite having a large American audience. Elon Musk's decision to halt the project has kept the current compensation structure unchanged.
X still aims to limit spam and unhealthy engagement practices. It's possible that a different version of the policy will be implemented in the future, to differentiate malicious accounts from legitimate global creators.
In the meantime, offers for crypto content on X remain unchanged, and no impact on the market or prices is anticipated as a result of this temporary suspension.
