If you’re in tech and want press coverage, be aware that some outlets/reporters often trash and misrepresent their interview subjects. But also know, even if you do go on an independent podcast, they will still clip your sound bites, strip the context, and write headlines that mislead their audience and has nothing to do with what you actually said. The only way to win is to build an audience that comes to YOU first, so by the time the hit piece drops, the jury’s already in