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ToggleMadou Media, which has been regarded as a benchmark in the Chinese-language adult film industry since its establishment in 2019, dropped a bombshell on April 2nd, announcing the permanent closure of all website services and apps. This brand, which once called itself "the world's largest Chinese-language adult film company," has come to an end after nearly 7 years of ups and downs, which not only shocked a large number of fans, but also symbolized the end of an era in the Chinese-language adult film industry.
Officials admitted they couldn't compete with piracy and chose to withdraw gracefully.
Madou Media simultaneously released a heartfelt farewell letter on its official website and social media platforms, reflecting on its past commitment to original content. However, the official statement also clearly pointed out two core reasons for the decision to shut down the site: drastic changes in the industry environment and rampant piracy. These problems severely eroded revenue from original content, making the existing paid subscription model unsustainable.
In a statement, the official team reluctantly stated that rather than compromise in an increasingly oppressive environment, they "would rather make a dignified exit at the best moment." Currently, Madou Media's official website has been completely transformed into a shutdown notice page, and all related services, including the App and paid membership area, have been officially terminated.
"This is a farewell letter. We set sail with our initial aspirations, and with everyone's support, we recorded countless shining moments. We are proud of our meticulously crafted original content... But the road ahead is long, and the storms have never ceased. The dramatic changes in the industry environment and the helplessness of piracy and infringement have made the path of upholding originality extremely rugged. Rather than compromising in an increasingly oppressive environment, we would rather gracefully exit at our best moment, leaving our best impressions in everyone's memories. Therefore, we have decided to officially shut down our related services. This is not a defeat, but a respectful farewell."
Despite relocating to Taiwan, they still encountered difficulties, though their annual profits once reached 22 million.
Looking back at the history of Madou Media, the company was initially registered in California, USA, focusing on Mandarin dialogue and localized scenes, quickly accumulating a large Mandarin-speaking audience. In 2022, its filming team in Shanghai, China, was raided by the police, after which the company shifted its operational focus to Taiwan. Some netizens pointed out that Madou's annual profit at its peak was reportedly around NT$22 million, but ultimately it could not withstand the pressure of the overall economic environment, with the proliferation of free resources and competition from overseas platforms.
Industry insiders point out 6 major reasons for failure, actresses may switch to OnlyFans.
Regarding the decline of adult video models, former AV director Yu Zhiyu stated that this was a predictable outcome, pointing out six major flaws . He believes that Taiwanese viewers' "user-pays" mentality is too weak, and issues such as inconsistent actor quality, unstable production standards, and excessive advertising have severely impacted the viewing experience. He predicts that unemployed actresses are very likely to turn to overseas paid platforms like OnlyFans for a future.
Famous actress Wu Mengmeng also shared the shutdown announcement on Threads, lamenting that the end of Madou was "proof of the decline of the Chinese-language film industry," and paying tribute to other film companies that are still working hard.
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