Coinbase CEO: Why Are Our Token Listings So Slow Coinbase CEO Brian Armstrong @brian_armstrong discussed how companies are establishing long-term trust through transparent "personality marketing." 0n the Relentless podcast, He stressed that platforms must resist the temptation of short-term growth by refusing to list high-risk projects. While users often complain about slow token listings, deep-pocketed exchanges are immediate targets for lawsuits if a project blows up. Because of this, litigation risk must always remain a core factor in their decision-making.