Replace your current fear with a bigger one. Some of the best risk takers in history had traumas so deep that business failure wasn’t even a real fear by comparison. Don’t believe you need to have experienced deep trauma to overcome your fears. You need to put it into perspective. Just ask yourself “how bad can this actually get?” I first came across this concept in “Who Knew” by Barry Diller. His personal fear was so consuming that business risk was irrelevant. He went on to build a media empire.