Comparison with other CT creators is useful as a reference, but destructive as a loop. Constant note to myself: Don’t get locked into a cycle of envy and disappointment just because someone else has better results than you. The same applies the other way around. Don’t inflate your ego just because you are getting results. Also, if you call yourself a creator and keep saying “I will never do paid partnerships”, it is not a flex. It just shows a lack of understanding of CAC, distribution, and how marketing works. Most people on CT have not built a platform strong enough to even have that choice or make it sustainable.

It’s just you vs you