I felt conflicted when I saw these kinds of tweets, so I'll share my personal thoughts. 1. In the cryptocurrency industry, whether you're a KOL or a personal brand, pursuing traffic-driven success has very limited potential. In the cryptocurrency industry, whether it's a salary from Musk, advertising from project teams, or KOL funding rounds, the earnings have a ceiling. 2. The cryptocurrency industry pyramid has three main directions: exchanges, project teams, and market makers. It's better described as a trident. KOLs are just the bottom layer of these three directions. The only way to break free from this constraint is to trade yourself, but trading is also the most difficult, and most people don't succeed in it. 3. Everyone may have a different understanding of what constitutes an IP. Personally, I think it's about your niche and your reputation. Your niche is easy to understand—the area where you can develop and have a certain influence. More importantly, it's about your reputation, which I believe is your character. Do what you should do and don't do what you shouldn't. 4. Personally, I still believe that many people aspiring to become "KOLs" are going astray. The real experts don't create a persona or engage in charlatanry; many simply want to share their knowledge, not to earn money through it. Because once you have a purpose, comparisons and cost-effectiveness arise, while sharing itself should be pure. 5. Sharing should be a joyful experience. Earning a little money while enjoying yourself is perfectly acceptable. However, if you're racking your brains to find content solely for financial gain, I personally think your path forward is limited. The above are purely my personal opinions and are not directed at anyone in particular. twitter.com/PhyrexNi/status/20...