Know the difference between Billings Gross revenue Net Revenue Recurring revenue Re-occurring revenue Professional services Gross retention Net retention Logo churn / dollar churn Helps you avoid 99% of accounting BS from software companies

Scott Stevenson
@scottastevenson
04-18
It’s worse than I thought. Getting a bunch of DMs on this.
Report below of companies doing this with $0 in year one.
So $1m in reported ARR might actually be… $0 of real ARR. A free 1 year pilot. x.com/scottastevenso…

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