The biggest Wall Street banks have set the most ambitious gold price targets for 2026, and Russian retail investors are not hesitating to buy in.
JPMorgan currently forecasts gold prices could reach $6,300 per ounce by the end of the year. Deutsche Bank predicts $6,000, while Goldman Sachs is aiming for $5,400 and UBS forecasts $5,900 for the same period.
These predictions come as gold prices are trading around $4,548 per ounce, down about 16% from their all-time high in January 2026. Most experts believe this correction presents a buying opportunity in a sustained bull market .
Gold price forecasts from 5 major Wall Street banks.Russians are buying gold at a rapid pace.
Meanwhile, Russian investors are acting quickly. The Moscow Stock Exchange reported that gold volume in March 2026 reached 42.6 tonnes, more than 3.5 times higher than the same period last year.
The transaction value surged to 534.4 billion rubles, equivalent to $7.1 billion.
Russians currently have five common ways to access gold. The simplest is to open an unallocated metals (OMS) account at a bank. Alternatively, brokerage products like GLDRUB_TOM allow for spot gold trading with next-day settlement.
Investors can also choose gold ETFs, shares of gold mining companies, or new digital financial assets (DFAs) that are pegged to the price of gold.
Russians are rushing to buy gold.Oleg Reshetnikov from BCS World of Investments said that spot instruments are attracting the most interest.
"The most convenient option currently for Russians to invest in gold and silver is the 'Gold to Ruble' and 'Silver to Ruble' products, with next-day settlement," Reshetnikov said.
His company has set a gold price target of $5,385 over the next 12 months.
For those with limited budgets, brokerage apps are opening up many new opportunities.
“Currently, the easiest way is to buy gold through a broker,” Chia Alexander Ryabinin, portfolio manager from SF Education. “Tinkoff Gold can be purchased for as little as 13 rubles in the brokerage app.”
Nevertheless, experts still recommend diversifying investment channels.
"Don't focus on just one channel; combine multiple forms — partly digital for flexible trading, partly on exchanges, and if necessary, keep some physical gold as a backup," said Rais Ismagilov of AVI Capital .
5 ways Russians buy goldHowever, risks remain. US inflation in April 2026 reached 3.8% , the highest level in a year, delaying expectations of a Fed interest rate cut. India also recently increased its import tax on gold to 15%, reducing demand for physical gold.
The Russian central bank has also become a net seller, selling 22 tons of gold in 2026 to offset its budget deficit.
Nevertheless, demand from retail investors continues to rise, while Wall Street continues to raise its gold price forecasts.

