xAI launches price war, aggressively promoting Grok Build, dropping from $300 to $99.

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According to Beating, xAI has launched an aggressive limited-time subsidy strategy for its premium subscription service, SuperGrok Heavy. New and existing users can enjoy a massive discount of 67% from $300/month to $99/month over the next six months. The Heavy subscription is currently the only barrier to entry for xAI's command-line programming tool, Grok Build. This tool, which launched its public beta last week, focuses on concurrent subagents and native MCP extensions.

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