Amazon, the leader in e-commerce, recently launched a “generative AI tool” to help sellers write engaging copy that buyers can understand even if they are not mathematicians!
"Do you know what this is?..., although I'm not a mathematician, it sounds pretty good, right?", the advertisement placed by online auctioneer Ellen Lin appeared so often that it became a meme; however, Ellen Lin pointed out the problem that all online auctioneers have: how to write product copy that attracts consumers.
Amazon, the e-commerce leader, launched a new AI tool on the 13th to help sellers write product copy that attracts consumers, including product descriptions, titles, and other detailed information. According to the official website , sellers only need to enter a few simple keywords, and the AI tool can generate copywriting on its own. Sellers can also further optimize the copywriting according to their own needs.
The official website writes: “These new features can help sellers write high-quality copy in less time and provide buyers with more consistent and complete product information.”
It's not the first one, and things aren't that good either.
Research by Gartner, a technology research and consulting company, shows that by 2025, 70% of companies will be most concerned about the sustainability of AI tools and the ethics of their use, and 35% of companies will have positions responsible for AI, reporting to the CEO. The development status of AI tools.
The technology behind what we now call generative AI is LLM (Large Scale Language Learning Model). Enterprises will begin to put massive amounts of data and information into LLM training, and these models can be used in customer service, marketing, product development, etc.
For example, if ABMedia trains LLM, then readers can directly ask AI customer service questions about blockchain and cryptocurrency on the website without having to search for articles or keywords to obtain information.
Amazon is not the only e-commerce company to introduce generative AI.
eBay and Shopify, two other e-commerce leaders, have both launched their own AI tools. eBay launched a function similar to Amazon last week; and Shopify launched the ChatGPT assistant to help sellers write marketing copy, answer various business decision-making questions, and also You can write blog product articles.
Although Amazon claims to be able to automatically generate copy, one of the hidden worries of current generative AI models is "false information." Therefore, if this AI tool ends up generating copy and product descriptions that mislead consumers, Amazon may eventually be held legally responsible. .
