Casting a spotlight on the NFT space yet again, Louis Vuitton recently introduced a premium western-inspired leather jacket accompanying an Ethereum-based NFT collectible dubbed ‘Varsity Blouson’.
Retailing for €7,900, this luxury jacket—designed by Pharrell Williams—is crafted exclusively for 200 owners of the Louis Vuitton Via NFTs.
The apparel boasts suede buckskin, shimmering fasteners, and an intricately embroidered emblem, encapsulating the current enthusiasm for “cowboy fever”, as per Vogue, and the high-end collector’s market.
Those who acquire a Varsity Blouson can expect their tangible item to arrive in the post between November and December.
Louis Vuitton’s NFT Style
Louis Vuitton’s blockchain initiative Via, which debuted in June last year, kicked off with the sale of phygital ‘Treasure Trunks‘ priced at €39,000 each. These trunks are paired with non-transferable soul-bound NFTs, ensuring they maintain a direct connection with their original owners.
To buy a Via Treasure Trunk NFT, prospective buyers had to link their crypto wallets for authentication by the Louis Vuitton team. Once verified, the NFTs were airdropped directly to the users, followed by the physical item.
All Via NFT holders retain exclusive access to prized Louis Vuitton items spanning digital and physical realms. From the renowned Speedy Bags to Mini Trunks and the latest addition of cowboy jackets, their membership ensures a continuous stream of top-of-the-line fashion offerings.
With blockchain in the mix, Louis Vuitton dresses up the fashion game, offering collectors a distinct edge with digital and physical exclusivity.
Want more? Connect with NFT Plazas
Join the Weekly Newsletter
Follow us on Twitter
Like us on Facebook
Follow us on Instagram
*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.
Dedicated Web3 enthusiast with distinctive insights into creative blockchain-based developments.
