Last month, Tomlee invested $200 million in Mr. Beast. This month, Mr. Beast acquired Step, a financial platform targeting young people. Mr. Beast is the world's biggest influencer, but his most profitable business is actually selling chocolate, which accounts for 80% of his annual income. However, his annual sales are only $500 million, and his net profit is only 10%, which is $50 million. Compared to his influence, it is not worth it to work hard to make money in real industries. He should still go into finance and play in the crypto.
Step's main business is a Visa card and a series of introductory financial courses. Currently, it still has no connection to cryptocurrencies. However, Mr. Beast submitted an application late last year planning to launch a platform integrating financial services and DeFi. It's estimated that after acquiring Step, they will restructure it using blockchain technology. Interestingly, Step already has a Play To Earn feature, and its UI design strongly suggests a potential token issuance.
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