jihad

jihad

5,053 Twitter followers

Follow

media dealer // 🇵🇸

Posts

The art of the engineering blog is super under discussed

Have been working with a technical team that sells to enterprise engineering teams. Man, it’s crazy what a good engineering blog can do. We’re putting work into 1-2 posts a month, with a very specific audience/target in mind, and getting 5-7 quality leads every time.

Have been working with a technical team that sells to enterprise engineering teams. Man, it’s crazy what a good engineering blog can do. We’re putting work into 1-2 posts a month, with a very specific audience/target in mind, and getting 5-7 quality leads every time.

New Essay: The Penalty of Leadership The penalty of caution has gotten more expensive than the penalty of leadership. There was an era when companies were vehicles for belief, and they communicated accordingly. That era died, and in order to make the world better with the new tools at our disposal, it must return. The companies that win will usher in a new era of belief. Inspired by the old Cadillac ad: twitter.com/jaesmail/status/20...

A company is a vehicle for values and belief. It becomes clear to everyone when statements disconnect from reality. twitter.com/jaesmail/status/20...

OpenAI is notoriously bad at comms because their business is not aligned with their stated values and beliefs, and so they're constantly getting caught in lies and contradictions.

Very easy to be an “ethical hater” until you find yourself in a position where those same ethics stand in the way of you securing the bag. Important to remember that your rizq is written for you and that if you’re meant to secure that bag, you will under better circumstances.

@imperialauditor

I sort of got a job offer at <it's complicated-but-probably-net-unethical-company> and it was really unnerving to notice my brain slowly watering down and reinterpreting the principles I held when there was no cost to holding them

With the rise of Substack, there are few (if any) champions of small-b blogging, RSS, and writing informally for a scene rather than for a professional audience. Ironically, playing this game as a founder probably puts your company at a massive advantage.

Need to keep reminding myself to shorten timelines. I can do in a day what I initially believed I could do in a month.

Easy to fall into the trap of “we should make ourselves more legible and do the work everyone else is doing,” but doubling down on what makes us different (essay-driven comms) has proven to make the magic happen

Talent is the scarcest resource, and it's becoming clear that if companies want to compete for talent in an age of entrepreneurial abundance, they need to be treating their hiring comms as a product in and of itself. "Narrative strategy" all the way down. Great writing will inspire, motivate, and drive folks toward your mission. I wrote about this more here: native.works/chasing-greatness… twitter.com/jaesmail/status/20...

Loading..