Given the market conditions, etc., and general sentiment we haven't been hyping Packs really.
In reality, it was/is the most advanced and complex collection we've ever created by a long-shot. It was roughly two years of work.
One more thing that everyone really needs to understand...
Given 100% of Packs revenue will be burned, every sale helps the project and all holders immensely, especially with WILD being at these prices. All revenue is essentially going directly to holders pro-rata.
That is rare, good, and will be a powerful force to propel the project forward. We could be taking the revenue ourselves to pay expenses, etc., but we know this is the right and better thing to do for the project.