The Whole Platform
Founders: If you're not the platform, you are (or will eventually become) a feature on someone else's platform.
Always strive to build the platform, the whole product, end-to-end.
Ask yourself:
-- Are we solving the problem, or are we solving a symptom of someone else's incomplete solution?
-- What would it take for us to own the entire workflow, versus just one part of it?
Features get commoditized. Platforms compound.