🔥 Uniswap and AAVE entered BNB Chain but still "flopped", knowing that, Fluid chose its own path
Only 2.18% of Uniswap 's TVL is on the BNB Chain, and AAVE 's is just 1%. Even though these two giants have extremely strong brands, it is still very difficult for them to expand to new chains.
The reason? According to @DefiIgnas, BNB Chain already has “home kings” in PancakeSwap and Venus.
These two protocols entered very early (first-mover), plus good business relationships with the Binance ecosystem, so they almost dominate the airwaves, making it difficult for newcomers to get a foothold.
@0xfluid wants to play a different card: instead of jumping into competition, they invite partners to work together in a joint venture model, Chia the revenue 50:50.
Fluid takes care of the technology to help optimize Capital; the partner takes care of the brand and attracts native users. It's like a good technician shaking hands with a good salesperson.
👉 This approach worked on Solana when Fluid partnered with Jupiter, driving TVL to $1.3 billion - half of Kamino's TVL. A rather unusual playbook but really effective.
Now Fluid wants to do the same with @VenusProtocol on BNB Chain => Do you think Fluid will be as successful as on Solana ?
✍️ Qing
twitter.com/gm_upside/status/1...
