Innovion

Innovion

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Providing a comprehensive range of web3 marketing and advisory services to the best projects in the industry since 2020.

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Two lessons every Web3 marketer needs to hear right now: 1. Pivot or die - community management paid the bills in 2017. It didn't in 2018. Teams that clung to what worked before got wiped out. 2. Know what never changes - Web3 clients will always need users and funding. Build around that, and the pivot becomes clear.

What do you do when you lose 𝟗𝟎% 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧 𝟐𝟒 𝐡𝐨𝐮𝐫𝐬? I've lived through 𝟒 𝐛𝐞𝐚𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 in Web3. Here's my story and lessons. ⬇️

Tokens don’t create value, they amplify it. Successful projects are shipping real demand first, then using token design to (1) reward impact, (2) align incentives, and (3) keep emissions sustainable.

2025 was brutal for token prices. Still, token launches happened, and most flopped. Here’s what worked and what to do in 2026 👇

In just over a decade, crypto went from an experiment… to an ETF you can buy in a retirement account. Today there are 100+ crypto ETFs/ETPs with $145B+ in AUM, letting investors buy BTC, ETH, SOL, and more inside a regular brokerage account. No wallet or private key.

Stablecoins are moving past “fiat-in, token-out.” A new wave is experimenting with yield, speed, and distribution - turning stables into real infrastructure. Here are 3 projects #OnOurRadar this week, pushing that shift 👇🧵

Your next user won’t find you on Google - they’ll find you inside an AI answer. ChatGPT, Gemini, Perplexity… these are becoming the default way people learn about protocols, tokens, and products. If the model doesn’t cite you, you’re invisible. DM us for the full report, including our 6-Step Framework for How to Rank in LLM Answers.

Bitcoin was built to be digital cash, but we’ve mostly treated it like gold. We hold and wait for it to appreciate, leaving about $2T BTC sitting in wallets. BTCFi is changing that - putting Bitcoin to work in DeFIi without leaving its security layer.👇

Tokenization got a major shoutout at TOKEN2049 - Vlad Tenev (Robinhood CEO) called it a “freight train” heading for TradFi. The future isn’t crypto vs. Wall Street, it’s convergence. Web3 brands - here’s what that means for your GTM 👇

We’re heading to Singapore for TOKEN2049 🇸🇬 - the largest crypto gathering of the year! 10,000+ attendees. 1,000+ side events. 160+ countries represented. It’s where the entire industry comes together.

AI is everywhere. Over 1 billion people are expected to use AI tools this year. But trust is still lagging, thanks to bad data, bias, and a lack of human nuance. To fix this, decentralized workforces are stepping in to add human oversight and raise AI’s standards.

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