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Tim哥
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Tim哥
01-22
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I have a lot to say. We used to say that "Twitter is the gathering place for crypto Alpha," as if as long as you follow the right KOLs, keep up with the rhythm, and grab the first-hand information gap, you can make a profit. It's completely gone now. 😂 Twitter's algorithm is now clearly pushing the logic of "starting from the same starting line across all fields": whether you are a blogger in the crypto, fitness, technology, or lifestyle circles, the platform wants to pull you to a similar starting position. The role of fan base has been significantly weakened; what truly determines exposure is content quality, completion rate, interaction depth, and dwell time. The platform is clearly encouraging longer articles and structured, narrative-driven content, rather than the fragmented, one-image-plus shill-style tweets of the past. I've also felt this strongly these past few days; the organic traffic for crypto content is visibly collapsing. Many mid-tier KOLs used to be able to easily rack up over 10,000 views with a simple market analysis or project review. Organic pageviews are now typically dropping to two or three hundred, or even four or five hundred, and with a little more effort, it's barely a thousand. Some die-hards refuse to believe this and keep posting, resulting in fewer and fewer views, which in turn leads to platforms refusing to promote them, creating a vicious cycle. Besides the overall sluggish market, Twitter has publicly stated that it's systematically tightening public domain traffic for the crypto. At the same time, I've noticed a quiet diversion of traffic from the crypto. 1⃣ The most obvious part is the flow to the "platforms" built by exchanges themselves. Binance Square, OK Planet, Bybit's community... the algorithms of these places are currently relatively lenient, highly friendly to native crypto content, and users are more precise and more willing to interact. Many exchanges are promoting "native content creator incentives," which offer much more direct exposure and rewards than Twitter. 2⃣ Another group is established cryptocurrency media outlets that already had websites/apps, and they have suddenly started to pay attention to the operation of their Twitter accounts. In the past few days, I've seen several familiar media accounts suddenly start posting well-structured, high-quality long articles with great pictures. The reading time and interaction data are visibly impressive. They used to be too lazy to cultivate their presence on Twitter, but now they've clearly woken up. The era of information asymmetry that we were once so proud of is being accelerated and compressed by AI tools. However, new opportunities will always exist, and in the end, it will still come down to a few old things: 🔹Do you have the ability to network upwards? Twitter has always been a "circle" culture.🔹Are your vision and strategies unique enough to see trends and opportunities amidst the noise?🔹Are you willing to calm down, accept the new Twitter algorithm, and delve deeper into content writing? I myself am also adjusting: From now on, I will mainly use Twitter to record my thoughts and feelings, interact with more people, and also spend more time on exchange forums and vertical communities, and refine content that is truly informative. I'll write and read as I go, continuing to look for the next structural opportunity in the crypto. twitter.com/timbrobro/status/2...
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