Analysis of the DOYR price surge: The Memecoin frenzy sparked by CZ's tweet
TL;DR
DOYR is a memecoin launched on the BNB chain on December 6, 2025. Its surge wasn't due to a "narrative upgrade," but rather a result of community FOMO triggered by CZ's original tweet (not a retweet) mentioning "DOYR" at 16:16 UTC. Its market capitalization rapidly increased from $500k at launch to a peak of $15M (not the $7M claimed by users), a 24-hour increase of +136,981%, with a trading volume of $37.5M. In reality, there was no formal "narrative upgrade"; the entire event was purely memecoin speculation.
Core Analysis
Project Basic Information
DOYR is a community-driven memecoin with no official team or website.
- Contract address :
0x925c8ab7a9a8a148e87cd7f1ec7ecc3625864444(BNB Chain) - Published : 2025-12-06 13:29 UTC
- Total supply : 1 billion (fully circulating)
- Current market capitalization : $11.0M - $13.59M (as of the evening of December 6, 2025, UTC)
- 24-hour trading volume : $37.5M
- Number of holders : 10,561-10,896 addresses
- Trading platform : PancakeSwap (DEX), not listed on any CEX.
CZ tweet incident reconstructed
Key clarification : CZ did not retweet; he posted an original tweet . x.com
Tweet details :
- Time : 2025-12-06 16:16:12 UTC
- Content : "DOYR = DO YouR meme? 😂 Just because people make meme coins of words we use cannot prevent us from using them again. We will tweet as we normally do. Any words in our tweets are not endorsements of any memes or tokens."
- Attitude : While explicitly stating that it does not endorse any tokens, it objectively increased DOYR's exposure.
Market capitalization surge trajectory
| Time Node | Market capitalization | Catalytic factors | Increase |
|---|---|---|---|
| 13:29 UTC (Release) | <$100K | Flow pool creation | - |
| 16:16 | $500K-$700K | Yi He mentioned that it attracted initial attention. | - |
| 1 hour after 16:16 | $900K+ | CZ's tweet triggered FOMO | +30-80% |
| Daily peak | $15M | Community hype climax | +2,000%+ |
| current | $11-13.59M | Stabilized after some profit-taking | - |
The $7M mentioned by the user refers to a certain point in the middle ; the actual peak reached $15M, far exceeding this figure.
The Truth Behind "Narrative Upgrade"
After a thorough search, no formal "narrative escalation" was found .
- Etymology : DOYR is interpreted as a variant of "DYOR" (Do Your Own Research), similar to how "HODL" evolved from a spelling error into a meme.
- The term "upgrade" refers only to the community's interpretation of Yi He and CZ's mention of "DOYR," and is not any announcement or development from the project team.
- No substantial content : DOYR has no white paper, roadmap, team information, or any technology/ecosystem plan.
On-chain activity analysis
Transaction data (December 6, 2025, all day)
| index | Before CZ's tweet (<16:16 UTC) | CZ tweeted (>16:16 UTC) | multiple |
|---|---|---|---|
| Number of transactions | 38,774 | 98,076 | 2.5x |
| Trading volume | $5.5M | $32M | 5.8x |
| Number of purchases | 19,889 | 52,882 | 2.7x |
| Number of sales | 18,885 | 45,251 | 2.4x |
Key observations :
- Trading volume surged 5.8 times after CZ's tweet, a clear FOMO effect.
- Buying pressure continues to outweigh selling pressure (number of buy transactions +17%), supporting the short-term upward trend.
- A total of 136,850 transactions were recorded, indicating extremely high speculative activity.
Liquidity and Position Distribution
- Initial liquidity : $78,532 (at launch)
- Current liquidity : $550K-$607K (7x increase)
- Top 10 holders : control approximately 12.16% of the supply.
- Maximum single position : 2.38% (possibly an LP pool contract)
Risk warning : The top 25 holders account for approximately 15-20% of the total, posing a risk of concentrated selling pressure.
Social sentiment analysis
Key opinion leader perspectives
| account | position | Key points |
|---|---|---|
| CZ (@cz_binance) | Neutral/Warning | I explicitly stated that I am not endorsing this product, and will continue to tweet normally. |
| Jake Gagain | Bullish speculation | The promotion as "BNB Runner" is highly speculative. |
| 0xAA_Science | Neutral observation | Classifying DOYR as an evolution of crypto meme culture |
Community popularity characteristics
- Platform distribution : Twitter dominates, Reddit/forums have almost no discussion.
- Sentiment : Primarily speculative and enthusiastic, lacking in-depth analysis.
- Sustainability : Short-term speculative peak, lack of long-term community building.
- Quality : Lots of promotional content, but few high-quality discussions.
risk assessment
High-risk factors
- Extreme volatility : A 136,981% increase in 24 hours, with the possibility of a sharp drop at any time.
- No fundamentals : Pure memecoin, no technology, no team, no applications.
- Insufficient liquidity : $550K liquidity vs. $37M daily trading volume (68:1 ratio), vulnerable to manipulation.
- New coin risks : Less than 24-hour history, unverified by the market.
- Concentrated holdings : Top holders can dump shares at any time.
CZ's stance is clear.
CZ emphasized three times in the tweet:
- "Any words in our tweets are not endorsements."
- Tweets will continue as normal and will not be affected by memecoin.
- The questioning of "DOYR = DO Your meme?" is ironic.
in conclusion
The essence of the DOYR incident : This is a typical memecoin speculation event, not any "narrative escalation." The market capitalization surged from $500K to a peak of $15M (not the $7M claimed by users), mainly due to FOMO triggered by CZ's original tweet (not a retweet). CZ himself has explicitly denied endorsing the product, and the entire event lacks fundamental support, constituting a high-risk, short-term speculative frenzy.
Investment Warning :
- The current market capitalization of $11-$13.59 million has fallen from its peak and there is a risk of further decline.
- Extremely low liquidity ($550K) cannot support large transactions.
- It has no long-term value support and is purely a greater fool theory game.
- CZ's warning should be taken seriously: "Any words in our tweets are not endorsements."