DOYR Token Analysis: The Truth Behind the Surge on Binance Alpha
TL;DR
DOYR is a meme coin on the BNB chain that was triggered by a typo in a tweet by He Yi (DYOR was misspelled as DOYR) . CZ and He Yi were not the promoters; both have explicitly stated they do not endorse it . After listing on Binance Alpha on December 10th, it surged 106% in 24 hours, but has since fallen 13% from its peak. Its upside potential is extremely limited : it has no practical use, is not officially endorsed, has a liquidity of only $503K, and its market capitalization has fallen from $25M to $8.3M. It is purely driven by retail speculation and carries extremely high risk.
Core Analysis
CZ and He Yi roles: Not the instigators; the hype was sparked solely by a typo.
- He Yi Tweet Misspelling : Around December 6, 2025, Binance co-founder He Yi misspelled "DYOR" (Do Your Own Research) as "DOYR" in a tweet warning of the risks of Meme Coin. The community used this error to create the DOYR token.
- CZ retweeted a clarification : On December 6th at 16:16 UTC, CZ retweeted He Yi tweet and posted "DOYR = DO Your meme?", but explicitly stated that the tweet did not represent an endorsement of any meme coin or token.
- Official stance : Both individuals emphasized the risks of Meme coin and made no positive promotions or direct involvement in the project; the Binance Square post reiterated that "DOYR" refers only to research recommendations, not an endorsement.
- Community narrative : The market misinterpreted the typo as "indirect promotion," but it was actually a spontaneous hype within the community, without any official support .
Binance Alpha Launch and Price Performance
| Time Node | Price/Change | 24-hour trading volume | Market capitalization |
|---|---|---|---|
| Before launch (December 9-10) | $0.0025-$0.0032 | low quantity | ~$2.5-3.2M |
| Trading begins (December 10, 06:00 UTC) | $0.003060 | - | - |
| Peak of the surge (December 10, 07:00 UTC) | $0.009416 (+207% within 1 hour) | $26.93M | $25M peak |
| Current time (08:00 UTC, December 10) | $0.0082 (-13% from the high) | $26.93M | $8.3M |
- Listing Details : UTC will be listed on Binance Alpha on December 10, 2025 at 06:00, with trading pairs DOYR/USDT and DOYR/USDC (spot only, no contracts).
- Verification of the increase : 24-hour increase of +106% (from approximately $0.0038 to $0.0082), and a surge of over 200% within one hour of listing.
- Significant pullback : The price has fallen by approximately 13% from its peak of $0.0094, and the market capitalization has shrunk from $25M to $8.3M.
Token fundamentals
- Contract address : 0x925c8ab7a9a8a148e87cd7f1ec7ecc3625864444 (BNB Chain)
- Supply : 1 billion tokens (fully circulating, no lock-up period)
- Category : Four.meme ecosystem meme coin, with no practical functions.
- Other listings : BingX (December 7), LBank (December 7), BitMart (December 8)
On-chain data analysis
Distribution of token holders (as of 08:00 UTC, December 10)
| index | data | Interpretation |
|---|---|---|
| Total holding addresses | 11,565 | High dispersion |
| Top 10 holdings percentage | 28% | Relatively dispersed (only 17.72% of the top 1 wallets are Binance wallets) |
| Top 1 holdings | 177.2 million coins (Binance Wallet) | Exchange wallets, not personal whale |
| Top 2-10 holdings | 1-3% per unit | No obvious controlling shareholder |
Trading activity
- DEX cumulative trading volume (December 6-10): $81.5M
- December 6: $39.1M (launched on Four.meme)
- December 10: $15.3M (Binance Alpha launch date)
- 24-hour swap count (December 10): 46,411 (25,295 buys, 21,116 sells)
- Main DEX : PancakeSwap (Liquidity pool TVL only $503K)
Whale Movements
- No large transfers : There were no transfers exceeding 1% of the supply (10 million tokens) during December 9-10.
- Binance Wallet Stable : No significant outflow of Top 1 holdings, possibly indicating preparation for exchange deposits and withdrawals.
- Retail investor-driven : The price increase was driven by high-frequency, small-amount trading (46,000 swaps), not by whale manipulation.
Social sentiment analysis
Mainstream Narrative
- The "typing error" hype : The community's interpretation of He Yi misspelling as a "subtle hint" is actually an overinterpretation.
- Binance executives' connections : Emphasizing "indirect connections" with CZ/ He Yi to attract FOMO sentiment.
- Risk warnings dominate : Official clarifications and insufficient liquidity trigger cautious sentiment.
Community sentiment
- Mixed Sentiments : Short-Term Speculative Excitement vs. Rational Official Warnings
- No KOL endorsement : No high-quality analysts are bullish; the discussion is mainly among retail investors.
- BSC meme ecosystem comparison : It has not established a clear advantage compared to similar coins such as BIBI and OBZ.
Points of contention
- Endorsement Misunderstanding : Some communities mistakenly believe that CZ/ He Yi"implicitly endorsed" them.
- High volatility risk : Case studies of traders facing losses due to high gas fees and rapid price fluctuations.
- Liquidity concerns : PancakeSwap has only $503K of liquidity; large sell-offs could lead to sharp slippage.
Technical Analysis
Insufficient data prevents technical analysis : DOYR was just listed on Binance Alpha on December 10th, and historical candlestick data is extremely limited, making it impossible to perform multi-timeframe RSI, MACD, moving average, and other technical indicator analysis. There is no derivatives market (no contract trading), so open interest and funding rate data are unavailable.
Upside potential assessment
🔴 Risk Factors (Dominant)
| Risk type | Specific manifestations | Influence |
|---|---|---|
| No official endorsement | CZ/ He Yi explicitly stated that they do not support this, it's just a typo. | Loss of sustained narrative support |
| No practical use | Pure meme coin, no technology or application scenarios. | Value depends entirely on speculation |
| Extremely low liquidity | PancakeSwap only $503K TVL | Large sell orders will cause a sharp drop |
| Market value has fallen | It fell from a peak of $25 million to $8.3 million (-67%). | The foam has partially burst. |
| High volatility | It surged 200% in one hour, then fell back 13%. | Extremely easy to be liquidated or deeply trapped. |
| Retail investor-driven | 46,000 small swap transactions, with no institutional participation. | Lack of sustained buying |
🟡 Potential support (limited)
- Binance Alpha Revealed : Newly Listed Platforms Bring Short-Term Attention
- FOMO Sentiment : Some retail investors' tendency to chase rising stocks
- Diversified holdings : No risk of whale dumping shares (but insufficient liquidity is more dangerous).
Conclusion: Upside potential is extremely limited.
- Fundamental weakness : lack of practicality + no official endorsement = no long-term value support.
- Technical analysis is lacking : there is no historical data to support trend judgments, making it purely speculative gambling.
- Liquidity Trap : A $503K liquidity pool compared to a $8.3M market capitalization could trigger a stampede due to selling pressure.
- Narrative Fades : After CZ/ He Yi Clarification, the Momentum for Hype Decreases
- A pullback has begun : a 13% drop from the peak may indicate the start of a sustained downtrend.
Risk Warning : DOYR is a typical meme coin that's merely riding the hype, with its upside potential far outweighing its downside risk . The current price already includes an excessive speculative premium and could plummet at any time due to large-scale selling, liquidity depletion, or a shift in sentiment. We do not recommend chasing the price higher; it is advised to stay away .
Summarize
The DOYR token was not promoted by CZ or He Yi ; the hype stemmed solely from a typo in He Yi's tweet, and both have explicitly stated they do not endorse it. After listing on Binance Alpha, it surged 106% in 24 hours, but has since fallen back from its peak, with its market capitalization shrinking from $25M to $8.3M. Its upside potential is extremely limited , facing multiple risks including lack of official endorsement, lack of practical use, extremely low liquidity ($503K), and retail-driven activity. Technical analysis data is insufficient; it is purely speculative. We strongly advise staying away to avoid buying at the peak.