The top trending figure on the Chinese Internet these days is 40-year-old Singapore national football team legendary goalkeeper Hassan Sunny.
On June 14, Justin Sun, founder of TRON and member of the Global Advisory Committee of Huobi HTX, announced that Sunny will launch a brand strategy cooperation with TRON and Huobi HTX. Sunny was invited to serve as the Chief Security Officer and brand spokesperson of TRON and Huobi HTX.
Justin Sun posted on the X platform that he welcomes top goalkeeper Sonny to join TRON and HTX. He emphasized that this cooperation marks a new era of security and asset protection in the blockchain field. "Just as Sonny always strives to guard the bottom line of the goal on the court, saving the national football team from danger and giving hundreds of millions of fans a new life, Huobi HTX and TRON will protect the bottom line of user asset security and product experience with the same determination. As long as we work hard silently, we will become heroes in other people's lives one day!"Justin Sun said.
Sonny is known as one of the greatest players in Singaporean football. In the recent World Cup qualifier against Thailand, Sonny made 11 saves, 2 clearances, 1 high ball control and 3 key clearances. Sonny's tenacious defense allowed the Thai team to beat the Singapore team by only 3 to 1, or two goals. It also indirectly enabled the Chinese national football team to surpass Thailand with a better mutual performance (China won one and drew one against Thailand) while having the same goal difference as Thailand, and fortunately advanced to the top 18 of the Asian zone of the World Cup in the United States, Canada and Mexico.
With the dual blessing of the 40-year-old veteran's never-give-up sportsmanship and his status as the "absolute promoter" of China's national football team's promotion, Sonny's popularity in China has been completely ignited. According to media reports, as soon as the World Cup qualifiers between Singapore and Thailand ended, a large number of Chinese people expressed their gratitude to Sonny in various ways, and many even flew to Singapore to check in at Sonny's nasi lemak shop. The payment code of Sonny's restaurant was also dug out, and many Chinese fans transferred money to him through this payment code to pay for the remote "cloud meal".
The cooperation between TRON, Huobi HTX and Sonny not only adds a high-profile brand ambassador to TRON and Huobi HTX, but also builds another bridge between Chinese people and Sonny. Sonny's tenacious guardian spirit perfectly matches TRON's mission in the blockchain field - whether it is the last line of defense on the court or the security guarantee in blockchain transactions, both have demonstrated unparalleled reliability and security in their respective fields.
As a pioneer in the crypto industry, TRON is constantly pursuing technological innovation and improving user experience. The cooperation with Sonny is not only a brand promotion, but also a model of cross-border cooperation. In recent years, the cooperation between the crypto industry and sports stars and events is not uncommon. From Messi endorsing cryptocurrency exchanges to Ronaldo promoting blockchain technology, the combination of sports and the crypto industry has become a trend. These collaborations have not only increased the global visibility of the brand, but also strengthened the public's understanding and acceptance of blockchain technology.
TRON said that this strategic cooperation with Sonny is a deep integration of blockchain technology and sportsmanship. TRON not only hopes to let more people understand and use blockchain technology through this cooperation, but also hopes to use Sonny's influence in the sports community to further narrow the distance with more circles and users and provide them with more convenient, lower-cost and safer blockchain services. Just as Sonny's saves on the court have kept the hope of victory, TRON will also protect every transaction of users with the same determination and strength to ensure the safety and stability of assets.
In the future, as a leader in the blockchain field, TRON will continue to explore cooperation opportunities in more fields, promote the popularization and application of blockchain technology, implement the vision of "re-decentralizing the Internet", and become a trustworthy security fortress for global users.
Source: FX 168 Finance
Original link: https://www.fx168news.com/article/737499
