According to news on the 24th, OKX Jumpstart will be launched on MATR1X (MAX), and BingX’s first Launchpool will also be launched on MAX.

This means that MATR1X's platform currency MAX is finally going to TGE. This is definitely a major event in the blockchain game track, and it may affect the popularity of the blockchain game market in the second half of the year: whether the market will recognize a blockchain game that is fun and has outstanding data performance.

So exaggerated? Let's look at some data first:

2.5 million game app downloads;

5.62 million on-chain user addresses;

Over 50,000 game test DAU;

NFT market value exceeds 55 million US dollars;

UAW ranked first in Web3 during the MAX points event;

Polygon DAPP ranked first during the MAX points event;

…

MATR1X is defined as a Web3 entertainment platform that integrates games, e-sports events, IP and NFT. The community calls it Web3 Tencent.

The core product of MATR1X is undoubtedly its first self-developed game MATR1X FIRE, which competes with shooting games such as CSGO and Cross Fire. The development took more than 2 years and went through three rounds of large-scale testing. It currently supports iOS and Android downloads, with a total download volume of over 2.5 million times.

After MATR1X FIRE opened up the market, it launched a total of 3 games around the theme of shooting to build a unique and grand "shooting game universe". At present, the second self-developed game, the battle royale chicken eating mobile game MATR1X BATTLE, has released a real-time video, but it has not yet been launched.

At the same time, MATR1X formed alliances to shape the gaming platform by incubating and co-launching other games. Castile, the first AAA-level placement Roguelike RPG game jointly operated with a third party, completed the creation of NFT MINT in April.

In addition, there is also a 5V5 MOBA game Evermoon that has attracted much attention in the market.

E-sports events are the signature of MATR1X, including city leagues, championships, star games and many other event brands. These events are all traditional e-sports and are extremely influential, which is unmatched in Web3.

Web3 players are more familiar with IP and NFT. MATR1 X launched 3 types of core NFTs.

YATC, total quantity 520, floor price 14ETH, the highest level NFT on the platform;

MATR1X KUKU, total quantity 6666, floor price 1.1ETH, platform advanced NFT;

Matr1x 2061, total quantity 2061, floor price 0.65ETH, Fire game exclusive NFT.

In the cold winter of the NFT market, these equity-based NFTs rose instead of falling, and early NFT holders all win big. This also attracted a large number of core Web3 blockchain game players.

A leading game with a single breakthrough, a platform-based strategic layout, and an operational strategy that takes into account both Web2 and Web3... In short, long-term layout and high-quality implementation allow MATR1X to "lead the way" in the field of encrypted games.

The four rounds of financing also indirectly reflect the capital market's recognition of MATR1X. Well-known institutions such as Animoca Brands, OKX Ventures, SevenX Ventures, Folius Ventures, ABCDE, Hashkey Capital, and Amber Group have all invested in MATR1X.

Blockchain games are the core track of the crypto industry, shouldering the historical mission of breaking the circle of Web3. Overall, the blockchain game track in 24 years is very lively, with high-profile projects frequently emerging. There are only a few games that have left the deepest impression on the public and have the highest recognition.

But in any case, in the rankings of different dimensions, MATR1 X FIRE is likely to appear at the top of the list.

How did MATR1X become a dark horse in the market? What can other blockchain games learn from it? We have summarized its characteristics as follows.

MATR1X team members have an average of more than 10 years of game development experience and have held important positions in top global game companies such as Tencent, NetEase, and Mihoyo. The highly publicized Cross Fire was created by members of this team.

They know very well what kind of games are fun games, and how to steadily promote game implementation and social fission.

Especially the founder Saku, who is a top KOL in the blockchain game track. His words "chain game must first be a game" are deeply rooted in people's hearts, reflecting the transformation of the blockchain game trend from Play to earn to Play for fun.

When MATR1 X FIRE was tested, I was really worried about the project after the experience. Sometimes I was killed inexplicably, and sometimes I pressed the gun tip on the opponent's forehead, but I couldn't kill him. But now after the third test, the experience is basically similar to Cross Fire, exquisite and smooth, and I was moved to tears. It seems that it is fully capable of attracting players in the traditional shooting game field surrounded by strong enemies. If it is in the field of blockchain games, the playability is not "a little bit" stronger.

Shooting games are naturally suitable for competitive events, and MATR1X game event operations should have no rivals in the Web3 field. It has a variety of game events including city competitions, leagues, championships, and star games. Offline tour events have been held in many cities including Singapore, Tokyo, Los Angeles, Hong Kong, Dubai, and Bangkok.

In April 2024, MATR1X and GEDA, a world-renowned e-sports event organization, held the Web3 e-sports Asian Masters Championship finals in Hong Kong, attracting champions from three regions including Japan, South Korea, Greater China, and Southeast Asia to compete for the championship. The live broadcast of the event reached 1.884 million views. This is also the world's first professional Web3 e-sports championship.

It can be said that MATR1X is taking a unique path with its own gameplay and e-sports operations. Games + competitions may be the killer weapon for blockchain games to break out of the circle. It is a bridge for Web2 users to enter the Web3 world and can accelerate the arrival of the Web3 blockchain game era.

“Our real mission is to accelerate the mass adoption of crypto, and the first step is to build the largest crypto game,” Saku said.

In terms of gameplay, most users don’t actually know that MATR1 X FIRE is a Web3 game. It is also positioned as a CSGO-type mobile game during official promotion. There is no obstacle to playing MATR1 X FIRE without NFT assets, and Web2 players can fully experience the fun of the game.

The current beta version does not allow for gold mining. As of mid-July, there are 2.13 million game users, with Brazil, Indonesia, the Philippines, and Turkey being the top four countries of origin of users.

However, if Web3 players hold the NFT assets mentioned above, they can reap the benefits of the project development.

In MATR1 X FIRE, dropped, cool gun skins, gloves, etc. can all be NFT assets. Do you want to sell them at a high price? Then go to the NFT market to place an order. Do you want to buy? Then go and buy the good ones.

Skin trading is a very mature business model, especially in gun-related competitive games. In the CS:GO system, the annual skin trading volume is 38 billion US dollars.

MATR1X has successfully grasped the "pain points" of Web2 and the advantages of Web3. It is comparable to the unparalleled combination of Telegram + TON Chain.

Currently, the game is still in a deleted data test server, and the assets lost cannot be traded. Gold farming can only be enabled on the official server.

In the GameFi 1.0 era, earning gold meant earning coins. In the MATR1X ecosystem, the gold earning model has been integrated and innovated, introducing the concept of random treasure chests and blind boxes, thereby dynamically balancing the system output.

The unboxing mechanism has a long history in the gaming field. In MATR1 X FIRE, players earn gold and get treasure chests. Opening the treasure chests requires FIRE, the game project token, and stablecoins. The unboxed assets enter the market for trading.

This combination of measures provides more room for game play and enhances the system's anti-fragility. There is great hope that Gamefi's death spiral will be broken.

In the Gamefi1.0 era, a popular token model was the “dual token model”, while MATR1 X proposed a new token model, namely the platform governance token + single or multi-project token model.

The current implementation is MAX+FIRE. FIRE is the project token of the game MATR1 X FIRE. In mid-July, its market value was about 41 million US dollars and it has been listed on trading platforms such as BingX, Bybit, and Kucoin.

MAX is the governance token of the MATR1 X platform. The “MAX value geometry” is undoubtedly the focus of the blockchain game track.

It is reported that the total amount of MAX is 1 billion, supporting a wide range of applications and services within the ecosystem.

MAX main practical use cases:

1. Participate in community governance: propose and vote on governance parameters and functional expansion.

2. Obtain ecosystem value: that is, obtain value in the ecosystem through fund allocation, MATR1X startup pool and airdrops of other projects.

3. Participation rights: Obtain the exclusive rights to publish games, compete for club seats, vote in events, and use MAX in various ecological projects.

4. Staking and Rewards: Staking MAX is used for network security and rewards, providing incentives for token holders who contribute to maintaining the blockchain.

5. Governance Decisions: Grant voting rights on Matr1x blockchain governance decisions and shape the future of the network.

Founder Saku believes that the platform governance token is similar to the Lauchpool logic, which is used to capture the value of the entire ecosystem, such as revenue from all game products, governance rights, and access to all assets issued within the platform, including tokens, NFTs, and inscriptions.

By continuously releasing assets and products (games/social/chains/NFTs), governance token owners can earn an average APY of 50% to 200%. This means that the product structure should not be developed around just one product, but should be similar to a public chain (Solana/eth.eg) to build an ecosystem.

This is a brilliant positioning of MAX, captures the core value of the project, and is the golden shovel.

The following is the official announcement of the MAX token distribution plan.

The following are the price data of several current platform game projects. We estimate the unit price of MAX based on the same FDV, for reference only (entertainment).

Figure: Data from Coingecko, as of 7/18

How to get MAX? The core path is to participate in game testing and various activities. The simple and crude way to play is to buy core NTF, or buy a treasure chest and then open the treasure chest. The specific distribution logic has yet to be officially announced.

Currently, MATR1X is carrying out the Apollo Project. Opening the KUKU souvenir chest and the MATR1X FIRE pioneer souvenir chest will get the first batch of top-level souvenir weapon skin NFTs in the MATR1X ecosystem, as well as a total of 50 million MAX. These two types of chests have been airdropped through previous activities and can be purchased in the market, or directly purchased from the gun skin NFTs that players place orders after opening the box, and both can get MAX airdrops.

In addition, the OKX activity time is from 14:00 on July 29 to 14:00 on August 5 (Beijing time). The BingX Launchpool activity time is from 14:00 on July 29 to 14:00 on August 3 (Beijing time).

Apollo Project event address: https://matr1x.io/max-event/Apollo