Zero One Founder: “From ‘Followers’ to ‘Collectors’… Innovating the Creator Ecosystem with NFT”

“20 active collectors are more meaningful than 500 passive followers.”

Ludovica Rossi, co-founder of ZeroOne, spoke as a speaker at the 'Culture on Avalanche: Zero to One' event held in Gangnam-gu, Seoul on the 12th, presenting her vision of turning followers into collectors.



ZeroOne is an art NFT platform built on the Avalanche subnet. Users who issue NFTs on ZeroOne are given a sort of collection pass that allows them to collect 10 other art NFTs. The idea is to allow users to invest in the works of creators they are interested in, rather than simply pressing 'Like'.

ZeroOne, which gained support from artists through a new distribution mechanism, recorded 789,221 NFT issuances and 566,408 NFT transactions based on Dune Analytics in just one year since its launch. Approximately 82% of the issued artwork NFTs were collected by other users. This means that the model built by ZeroOne is actually working.

ZeroOne provides a 20% royalty to the original creator every time an artwork NFT is traded on the secondary market. As competition for fees intensifies, more and more NFT marketplaces are phasing out royalty payments, but ZeroOne is bucking the trend. “Eliminating royalties is not a healthy decision for the entire ecosystem,” said Rossi, co-founder. “Paying royalties is important to encourage sustainable growth and long-term participation of creators.”

LG Electronics' LG Art Lab officials also attended the event that day. LG Electronics launched the LG Art Lab service, an NFT art work trading platform, in 2022. You can purchase and enjoy art NFTs by connecting a virtual asset wallet such as MetaMask to your LG Smart TV. LG Art Lab is currently available in the United States.

The Italian co-founder of Rossi plans to stay in Korea for a month to run the 'Zero One Seoul' program. He said, "When I visited Seoul last year, I was impressed by the fact that there were many young people in the galleries, unlike other countries," and "I want to use this opportunity to communicate with various creators in Korea, where there is a special interest in the art field."

Reporter Do Ye-ri

yeri.do@decenter.kr