The blockchain industry has long faced a core challenge: although blockchain technology has been constantly improving, user adoption rate is still limited. Compared to traditional social platforms with billions of users, the active users of Web3 are only about 5 million. How to effectively reach and attract mainstream users has become an urgent issue for Web3 projects to consider and practice.
In 2024, Telegram is gradually becoming an accelerator for driving large-scale adoption of Web3. With a user base of 950 million and a crypto-friendly ecosystem, Telegram stands out in the process of Web2 users transitioning to the Web3 world. Several key points in the current Telegram ecosystem are worth noting:
- Verify effective growth models: The TON ecosystem has proven that the combination of viral propagation mechanisms and social distribution can effectively drive large-scale adoption. In addition to TON, multiple public chains such as BNB Chain, Aptos, Sui, and Core are also competing for users in the Telegram ecosystem. Furthermore, multiple centralized exchanges (CEXs) have also listed tokens of Telegram ecosystem projects, vying for traffic.
- Market timing: Although the Telegram ecosystem still has ample room for growth, the acquisition effect may weaken due to competition among projects for the same group of users. Project parties need to gradually improve their user acquisition and retention strategies.
- User acquisition cost: As more projects join the ecosystem, the cost of user acquisition is expected to rise, so early action is crucial.
Four Stages of Product Life Cycle and Essential Growth Tools
When Web3 projects start to create Telegram Mini App products, the growth issues around the product life cycle cannot be avoided. The following are the essential tools we have summarized, which can help project parties improve efficiency and effectiveness in the rapidly changing Telegram traffic opportunities.
Startup Stage
The initial stage of any Web3 project faces the challenge of "cold start" in terms of gaining attention and establishing an initial user base. Solutions specifically designed to address growth issues at this stage can provide project parties with ways to accumulate initial traffic. The following tools are designed to solve growth problems at this stage:
- Galxe: A comprehensive Web3 community growth and engagement platform, focusing on user acquisition through Web3 tasks.
- Ton.AI: Provides precise user acquisition services based on refined user tags and profiles, helping projects reach their target audience from day one.
Growth Stage
When the project starts to gain attention, it needs to increase community engagement and continue to expand the user base. This stage emphasizes scalable automation solutions that can handle the increasing number of users while maintaining user engagement quality. Several noteworthy platforms serve this critical stage:
- TaskOn: A Web3 task collaboration platform with an integrated loyalty system, improving marketing and operational efficiency.
- Footprint Growthly: A no-code Telegram Mini App solution that helps projects build a self-growth engine.
- Zealy: Provides gamified experiences through a task platform, combined with a loyalty system to achieve continuous user engagement.
Maturity Stage
Mature projects need to optimize their existing user base while attracting new users. This stage requires complex user segmentation and targeted engagement strategies. Advanced analytics and user behavior tracking are crucial to maintaining growth momentum. There are mature solutions available in the market:
- TaskOn and Zealy: Provide advanced loyalty systems with features like leaderboards, enabling complex user segmentation.
- Footprint Growthly: Combines on-chain and off-chain data analysis to provide comprehensive user profiling and segmentation capabilities, offering deeper user insights.
Monetization Stage
The final stage focuses on converting the existing user base into a sustainable revenue stream. This stage requires complex advertising systems and monetization tools. Projects at this stage implement advanced revenue optimization strategies while maintaining user engagement and satisfaction. The focus shifts from pure growth to balancing user acquisition and revenue generation, requiring tools that can effectively monetize user activities without compromising the user experience. Solutions at this stage include:
- Ton.AI: A smart advertising platform focused on Telegram, maximizing sustainable revenue through rich user profiles.
- Adsgram: An advertising platform specifically for Telegram Mini Apps.
- Telega: Provides professional commercial advertising services within Telegram channels.
Conclusion
As the Web3 industry continues to evolve, the role of growth tools in narrowing the adoption gap is becoming increasingly crucial. Combining data analysis with targeted growth mechanisms has become the emerging standard for successful Web3 projects. The development of Web3 growth tools marks an important step towards mainstream adoption. The ability to understand and influence user behavior will determine whether a project can achieve sustainable growth.
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The content of this article is for industry research and communication purposes only and does not constitute any investment advice. The market has risks, and investments require caution.
About Footprint Analytics
Footprint Analytics is a comprehensive blockchain data analysis platform that simplifies complex analysis for Web3 ecosystem enterprises and projects. It provides customized solutions, eliminating the need for extensive expertise and infrastructure maintenance. The platform offers tools aimed at helping gradually build and manage long-term community growth, emphasizing sustainable growth and user loyalty. By combining powerful analytics tools and community management tools, Footprint Analytics enables projects to effectively leverage blockchain data for decision-making and growth strategies, covering areas such as GameFi, Non-Fungible Token, and DeFi.
