NFT Sales Up 94%: McDonald’s Goes All-In with Doodles

This week's news report explores the unrelenting recovery of Non-Fungible Token (NFT) trading volume, which saw a 94% increase compared to the previous week. It also delves into McDonald's new collaboration with the NFT project Doodles for their online promotion campaign "GM Spread Joy," and, in other news, former professional basketball player Shaquille O'Neal has settled a lawsuit with Astral NFTs for $11 million.

Weekly NFT Trading Volume Rises 94% as Cryptocurrency Markets Continue Upward Trend

NFT trading volume has rebounded as Bitcoin and other cryptocurrency markets have surged. In the week ending November 17, digital collections saw a 94% jump, recording a trading volume of $181 million across multiple Blockchains. Ethereum, Bit, and Solana are leading this trend. Ethereum recorded an NFT trading volume of $67 million for that week, while Bit reached $60 million and Solana hit $26 million. During the week, the medium value of NFT transactions increased to $133.08 from $71.11.

McDonald's Partners with Doodles for Limited-Edition Cups, Online Campaign

McDonald's has collaborated with the established NFT project Doodles in a campaign called McCafé x Doodles Holiday cups. The "GM Spread Joy" campaign introduces limited-edition cups featuring Doodles-inspired artwork. Cup purchasers can win animated content and digital decorations through the McDonald's app. McDonald's said they chose Doodles because the project is a "culture-shifting" one. McDonald's Chief Marketing Officer Tariq Hassan described Doodles as a "self-sustaining entertainment brand with an unafraid community."

NBA Legend Shaquille O'Neal Settles $11 Million Lawsuit Over Astrals NFT

Former NBA player and commentator Shaquille O'Neal has settled a $11 million deal regarding his promotion of the Astrals NFT project. He will pay $11 million to have the lawsuit dismissed. The NFT collection includes 10,000 artworks created by Damien Guimoneau. However, buyers of the digital collections claimed to have suffered financial losses as the NFT values declined. The basketball legend said that although he has not abandoned the project, he has decided to settle the lawsuit by paying the settlement. Thank you for reading this summary of the top events in the NFT space this past week. I'll see you again next Wednesday for more updates and analysis on this dynamic industry. Bitcoin News Compiled