• OKX ’s on-chain business has launched an immersive virtual shopping experience where users can use cryptocurrency to purchase exclusive products from OKX brands and partners, including apparel and hardware wallets.
• As a new alternative to traditional e-commerce, each physical item is equipped with a tradable NFT that connects real-world ownership and supports transactions through the OKX wallet. 
November 22 - OKX, a leading global Web3 technology company , announced the launch of the beta version of " OKX House " , an on-chain retail platform that provides an immersive virtual shopping experience. Users can use cryptocurrency to purchase exclusive products from OKX and its partner brands.
OKX House seamlessly combines physical and digital ownership, allowing the OKX wallet community to display their on-chain identity in the real world while maintaining true digital ownership. Each NFT of an item can be gifted or traded on markets such as the zero-fee OKX Marketplace .
Different from traditional e-commerce solutions, " OKX House " is developed based on a new self-developed on-chain backend system, providing an end-to-end on-chain shopping experience while retaining a convenient and smooth shopping interface. By combining blockchain technology with retail, " OKX House " has created a new e-commerce paradigm that integrates digital and physical ownership: each item is equipped with a tradable NFT , which can be given or sold before redemption, and new NFT holders can obtain full redemption rights for physical goods. This decentralized authentication system does not require third-party verification, ensuring transparent and trustless ownership transfer.
OKX House introduces an interactive virtual environment where the on-chain community can explore and purchase exclusive merchandise, earn NFT airdrops, and discover the OKX wallet ecosystem. The first series of products includes OKX branded apparel, such as limited edition hoodies and hats, each of which comes with a certified NFT that can be traded on NFT marketplaces such as the zero-fee OKX Marketplace .
How does OKX House redefine the on-chain ownership experience?
• Exclusive collections : Limited edition collections from the OKX brand and in partnership with McLaren and Manchester City, only available at the OKX Shop .
• Multi-chain support : Use native tokens or stablecoins to purchase goods on six major networks: Ethereum, Polygon , Arbitrum , Optimism , XLayer , and BNB Chain . More networks such as Base will be supported soon.
• NFT -enabled ownership : Each physical item includes a unique and tradable NFT .
• Global Logistics : Integration with DHL for fast global delivery.
• Customized e-commerce technology : end-to-end infrastructure that provides customers with an on-chain shopping experience, with an operating interface consistent with traditional shopping portals.
• Zero-fee transactions : NFT secondary market transactions are free of fees.
• Exclusive collaborations : More brand zones will be launched soon through joint collaborations with OKX brand partners.
OKX firmly believes that the crypto community is creating changes in the future of the chain. The birth of " OKX House " aims to show the contribution of the crypto community to the real world through zero-fee transactions and the launch of exclusive limited edition products.
The community is more than just an ordinary peripheral store. Each product tells a story that exists in the physical world and continues on the chain. This is a deeper level of ownership and identity, providing customers with genuine brand products with real digital endorsements, which can be traded or transferred instantly. This is an alternative on-chain shopping experience method that sets a new standard for the industry. In the future, brand cooperation will launch more exclusive series that combine digital ownership and real-world applications, redefining the way on-chain communities and brands interact.
Haider Rafique, Chief Marketing Officer of OKX , said: “ This new model transforms traditional e-commerce into something that embodies Web3 values, such as true ownership, transparency, and community spirit. We will continue to expand this new retail paradigm through upcoming brand collaborations and limited edition products, hoping to build a bridge between physical utility and digital ownership. ”
In the near future, " OKX House " will expand its virtual environment to introduce exclusive partner rooms, offering co-branded merchandise from McLaren Racing, Manchester City Football Club and other community partners.
To learn more, please visit : https://www.okx.com/zh-hans/web3/shop (Note: Users can log in to the Web3 wallet to enter the market section, pull down or click the banner to access)
About OKX
OKX is a technology company dedicated to building global blockchain infrastructure to make it more accessible and useful.
We want to create a more efficient, transparent and connected future.
OKX started as a cryptocurrency exchange, providing trading opportunities to millions of users, and gradually became one of the largest trading platforms in the world. In recent years, we have developed a multi-chain wallet for millions of users to access decentralized applications ( dApps ).
OKX is a brand trusted by many large institutions who gain access to the crypto market through a reliable platform that seamlessly connects to the global financial system.
Our most well-known products include: OKX Exchange, OKX Wallet, OKX Blockchain Browser, OKX Operating System, OKX Ventures and OKX Institutional Services. To learn more, please download our App or visit: okx.com
