Open Builders, the creators of Notcoin (NOT), are launching a new platform called Earn. This product aims to change the way over 900 million Telegram users interact and benefit from holding tokens.
With the launch of Earn, Telegram communities now have a new way to easily grow their token holdings and be rewarded for their loyalty to the projects they support.
Earn Launches for Telegram Communities
Earn is Notcoin's first initiative, designed to reward users simply by holding tokens without the need for complex traditional staking systems. It allows participants to receive rewards just by keeping tokens in their wallets, rather than requiring users to lock up assets or engage in complicated processes.
"Earn is a new launchpool platform built specifically to serve Telegram communities. We're bringing people a new, exciting way to increase their token holdings and maintain engagement with the projects they believe in. With Earn, users don't have to worry about staking mechanics or minimum token requirements. All they need to do is hold the tokens, and the rewards will come,"
Open Builders said in a statement shared with BeInCrypto.
Earn differentiates itself from other platforms by offering a range of unique features that cater to the diverse needs of Telegram users. These include hourly dynamic rewards, exclusive pools, and on-chain snapshots with no minimum requirements.
One of the first tokens available on Earn is BUILD, a community utility token that will reward active participants in the Telegram ecosystem. Starting in December, Earn will also feature the NOT PX token, further expanding the available reward pool and providing additional incentives for Telegram users to engage.
"We're excited to offer the BUILD and NOT PX tokens as part of the Earn ecosystem. These tokens are an important part of our mission to drive deeper engagement within Telegram communities and reward users for contributing to their growth,"
the team continued.
This development reflects a shift in user interest away from Tap to Earn games, which previously gained significant popularity in the Telegram ecosystem. According to a BeInCrypto report, the number of users has been declining, indicating a waning interest.
Contributing factors include repetitive gameplay, decreasing airdrop rewards, fraud, hacking, and difficulties in withdrawing funds. These issues have led players to leave, resulting in a decline in user numbers on TON. The cooling of interest around these games has also caused a nearly 60% drop in Total Value Locked (TVL) on TON since August.
TON Blockchain TVL. Source: defillamaWhether the new hold-to-earn mechanism will achieve sustainable user growth remains to be seen. However, this will depend on Telegram's ability to address user concerns and improve upon the failures of the Tap to Earn games.
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