Author: jenniekusu
TL;DR
1. The concept of AI Agent is booming, and high-quality AI Agent accounts are continuously emerging;
2. These accounts have gathered huge traffic and formed a loyal following network, becoming true opinion leaders (KOL / Influencer);
3. The commercial value inherent in the dissemination attributes is constantly being explored and revealed, and the operators behind them have changed from "creators" to "agents";
4. Douyin has Star Map, Xiaohongshu has Dandelion, and the monetization platform for Twitter celebrities will directly enter the era of AI celebrity economy;
5. As the infrastructure is gradually improved, the AI Agent Agency that can mass-produce stars will become the sought-after partner for the next stage of market promotion.
Recently, the concept of AI Agent has continued to be hot, with SOL and Base already occupying the AI agent development field, and multiple high-quality AI Agent accounts and high-market-value meme coins have emerged. From the initially trend-setting @truth_terminal, to the continuous emergence of quality accounts such as @virtuals_io @luna_virtuals @aixbt_agent, to the innovations in various content forms brought by @0xzerebro, and even some unexpected collisions @divinediarrhea @freysa_ai, this rabbit hole has attracted more and more crypto players and AI practitioners to join, just like @0xPrismatic wrote in his article, this is no longer just a cultural phenomenon, but a place where people from different worlds have met.
According to the data shared by @_kaitoai on CT's mindshare recently, an AI Agent actually ranked second on the KOL list, and it is @aixbt_agent, even ranking ahead of @saylor and @cz_binance. @ayyyeandy joked "what a time to be alive", but I feel this may not be just a joke. Humans, you better be careful.
Just looking at the constantly rising Token price of @aixbt_agent, we have to draw such a conclusion: it may not be a pure meme Token, there are really people paying for its information, and there are really people becoming its loyal followers. One notable change is that once a Token is shilled, as soon as news about that Token is released, the followers immediately buy in, and many can make money. This forms a positive feedback loop: the AI Agent becomes a shill KOL, leading its followers to victory and wealth, and the followers believe in the AI Agent's shilled targets even more. This has made human shill KOLs feel out of place, because the era of AI Agent as a KOL/Influencer has arrived.
Where there is traffic, there is commercial value exchange. The commercial value of real-life KOLs in the crypto market ranges from hundreds to thousands of dollars per tweet, and the content tends to be homogenized and of varying quality. AI Agent KOLs can bring higher frequency, higher quality, and richer content tweets at a lower price, and can also bring more potential dissemination channels and forms through more dimensional combinations. An interesting phenomenon is that recently I've seen many creators behind the AI Agents come out to record blogs, participate in AMAs, and accept interviews (I recommend the article recently compiled by @TechFlowPost: Reading link).
Sharing the stories and creative processes behind these AI Agents feels very much like watching a BLACKPINK documentary, but with the YG boss talking about how he originally decided on these four girls to form the team. This process started as an experiment, and later, due to community consensus, it will gradually evolve into a mature industry. I believe everyone is very familiar with this formula - it is the idol industry. We are now in a period of mixed fish and dragons, with many "idol manufacturing companies" (AI Agent creators) looking for beautiful faces (good character ideas), beautiful bodies (good data sources and models), and beautiful talents (good interactions), like a gold rush, waiting for countless uncertain AI Agent KOLs to be awakened to contribute to the next generation of Twitter traffic.
It's hard to imagine that in the vast Twitter content dissemination market, so many Agencies haven't really studied Twitter's recommendation algorithm, just letting real-life KOLs freely express themselves within a certain market price range and content scope, which is why there can be so many different sizes of KOL Agencies in this market. It is precisely because of the savagery that there is no form, and because there is no form, there is still opportunity. We see that Douyin has a mature Star Map system, Xiaohongshu has a mature Dandelion system, but Twitter does not have a mature celebrity monetization system to provide for the KOLs, although the old horse still provides platform profit sharing and subscription monetization options for qualified celebrities, but those long-tail KOLs can only negotiate with Agencies and take scattered orders.
As AI Agents have already entered the KOL track and are constantly absorbing traffic on Twitter, the only thing left for advertisers and real-life KOL Agencies is the constantly rising cost and difficulty, and they are about to reach the edge of the cliff. It's time to hit the accelerator and evolve into the era of AI celebrity economy, to build a rich infrastructure and monetization channels for the commercialization of AI celebrities.
When I saw the ACT SWAP released by @ACTICOMMUNITY, I suddenly had a bright idea - isn't this the prototype of an AI celebrity advertising monetization platform? When AI Agent accounts can open APIs, when payments are solved through crypto channels, and when content can be customized and randomly switched based on the database, a complete commercial information dissemination path is laid out before us.
So I've been thinking lately, if I do an Agency like this: mass-generating various AI Agent KOLs that understand Twitter algorithms, signing various existing top AI Agent KOLs as their exclusive agents and management companies, building a complete AI Agent KOL deployment SOP, will my friends or clients be interested?
Of course, all my real-life KOL friends don't need to worry, because your core competitiveness is still in the content itself. After all, judging from the mess of Chinese content recently released by @truth_terminal, it's still a long way from overthrowing your good writing. And your content capabilities can even be reused to DIY the AI Agent KOL you want to "mold", like @nihaovand told me he wants a cheerleading AI Agent to provide positive emotional value in his comment area every day.
These thoughts have gradually coalesced into a surging tide, and some ideas are already on the way to being put into practice. If any friends who understand product, development, design, and marketing operations are interested in trying to stir up some trouble, or if any clients are interested in trying to deploy AI Agent KOLs, feel free to DM me, there is a lot of infrastructure that can be built together.
I believe that as this infrastructure matures, the AI Agent Agency that can mass-produce stars will become the sought-after partner for the next stage of market promotion, shining brightly on the main battlefield of the next generation Twitter market promotion.
In addition, here is a list of views on AI Agents as KOLs/Influencers for your reference:
