Author: Nancy, PANews
Recently, with the continuous heating up of the BNB Chain ecosystem, Binance concept tokens have become one of the directions that the market is lurking, such as the recent tweet by founder CZ about project investment directly driving the token to soar several times, also reflecting the high market attention.
Binance's old investment news drives the surge in the price ofAVA
On December 12, CZ posted a tweet reviewing Binance's early investment in the crypto travel platform Travala, "We invested in the crypto travel platform Travala before the COVID-19 pandemic and the Crypto Winter, and we stuck with it." This tweet immediately sparked market discussion, and the price of Travala's token AVA soared, with a maximum increase of about 4.3 times, becoming the focus of the market that day.
It is reported that Travala is a blockchain-based travel booking platform, which can now accept payment in more than 100 cryptocurrencies, and its service scope has covered more than 2.2 million hotels in 230 countries. Since its establishment in 2017, Travala has received multiple rounds of financing support from investors including Binance. The platform also later announced a strategic merger with the flight booking platform TravelbyBit and successfully integrated into the Binance ecosystem.
Behind the market attention on Travala, in addition to Binance's long-term investment and support, its own solid business foundation and innovative business model also provide a solid support for the surge in its token price. As the first crypto-native travel booking platform listed by Google Hotels, Travala has been engaged in business construction in the past few years, such as the recent announcement of integration with Solana, expanding to the third network in addition to Ethereum and BNB Chain.
In addition, Travala has also achieved considerable revenue. According to Travala's recent disclosure, the platform's annual revenue has reached $100 million, and it plans to launch a dedicated Bitcoin reserve to further strengthen its financial foundation and drive future growth.
15 Binance concept tokens, withDeFibeing the key focus
In addition to Travala, the heat of the Binance ecosystem has been continuously rising recently, and PANews has also reviewed some potential projects without tokens in the BNB Chain ecosystem.
According to PANews' incomplete statistics, Binance has publicly invested in at least more than 110 crypto projects/companies so far. From the information disclosed by Binance, PANews has compiled 15 projects with a cumulative financing amount of over $10 million and their market performance, all of which support the BNB Chain ecosystem and have been listed on Binance.
First, in terms of financing scale, the investment situation of these 15 crypto projects is quite eye-catching, with a total of over $940 million in funding support, with an average financing amount of about $62.87 million. Among them, the financing scale of LayerZero, 1inch and Axie Infinity has exceeded $100 million, significantly raising the overall average financing level.
From the financing lineup of these projects, Binance and Binance Labs have co-invested in these projects with a series of star-studded venture capital firms from the crypto and traditional circles, including Galaxy Digital, Multicoin Capital, Samsung Next, Coinbase Ventures, PayPal Ventures, Galaxy Digital, Wintermute and PayPal Ventures. The participation of these well-known investors not only provides strong endorsement and a large amount of resources injection for the projects, but also further enhances market attention and investor confidence.
In terms of project types, half of the 16 projects are from the DeFi track, covering sub-tracks such as DEX, lending, LSD and cross-chain, indicating that the rapid development and innovation capabilities of DeFi are attracting Binance and other venture capital firms to focus on. Meanwhile, other investment projects are mainly concentrated in emerging fields such as L2, social and GameFi, showing the diversification of Binance and other venture capital firms in ecosystem layout, as well as their intention to further enrich the diversity of their ecosystems.
In terms of market size, the total circulating market value of these 16 projects has exceeded $6.18 billion, with an average circulating market value of about $410 million, generally leaning towards small-cap projects. It is worth noting that the market values of AXS, AXL and ZRO are $1.22 billion, $810 million and $730 million respectively, far exceeding the average. While the market values of most other projects are relatively low, with about 50% of the projects having a market value lower than the overall average. This indicates that the projects invested by Binance are generally still in the stage of relatively small market value, implying that they may have higher growth potential.
Circulating market value is also related to token price performance. In terms of market performance, the 16 tokens have an average increase of about 18.6% in the past year, significantly lagging behind the performance of mainstream coins such as Bitcoin and Ethereum during the same period. Among them, only the token prices of ID, ZRO and ANKR have achieved significant increases, far exceeding other projects, showing stronger market appeal. In contrast, the token prices of RDNT, GMT and CYBER have not been able to achieve effective increases, and their returns are still negative, indicating that these projects are not the current market focus, or may need capital rotation.
