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On January 1, 2025, Robinhood launched a unique initiative by distributing $2.5 million in Bit to customers in the Gold group.
This move is seen as a way for the company to appreciate the loyalty of its users, while also encouraging them to continue using the platform.
Details of the Bit and Dogecoin reward program
According to information from Robinhood, the Bit (and Dogecoin) rewards are distributed to users who accessed the New Year's countdown screen yesterday.
To receive the reward, users need to ensure they are using the latest app version, have a crypto account on the Robinhood platform, and complete the email verification step.
Additionally, the platform requires recipients to hold the reward in their wallet for at least one year before making any transactions.
Robinhood CEO emphasizes the goal of the program
Vlad Tenev, CEO of Robinhood, affirmed that this program is not a marketing campaign to attract new users, but a reward specifically for existing customers.
In a post on social media X (Twitter), he wrote:
"You may be used to us offering incentives for new customers. But this time, we're focusing on all our current customers."
Mixed feedback from the community
However, some opinions suggest that the total amount of $2.5 million in Bit is too small compared to Robinhood's 2.2 million Gold users.
