Odaily reports that Franklin Templeton predicts in a new report that AI agents will fundamentally change the way content is generated on social media and play an indispensable role across various industries and platforms. It adds that "just like today's human influencers, these agents can launch their own brands, products, music, films, etc., bringing tremendous economic value to their ecosystems." However, the report states that AI agents are still in the early stages of development: "Although these intelligent agents are not yet fully autonomous and are currently almost useless, this emerging field may have great potential and is worth closely monitoring its development and maturation."