On the morning of January 20, 2025, the new First Lady of the United States, Melania Trump, announced on her personal social media accounts that she would be launching her own memecoin with the code MELANIA.
The Official Melania Meme is live!
— MELANIA TRUMP (@MELANIATRUMP) January 19, 2025
You can buy $MELANIA now. https://t.co/8FXvlMBhVf
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MELANIA is a memecoin on Solana with a total supply of 1 billion units. Of this, 15% is issued directly to the community, 10% is set aside for liquidity on DEX platforms, an additional 20% is allocated to the community, while the project retains 20% for the treasury fund and 35% is locked up for the team.
Although the allocation ratio to the community is higher than the TRUMP token, MELANIA has a shorter token lockup period for the team, starting to unlock after 1 month and then continuing to release tokens evenly over the next 13 months.
Both Trump family tokens have similar website designs, as well as affirming that these coins are solely for meme culture and have no political motives behind them.
This token is rapidly increasing in value, with a fully diluted market capitalization reaching as high as $13 billion at times.
Immediately after Melania's announcement, the price of the Official Trump (TRUMP) memecoin plummeted from $70 to $38, before recovering to around $48 at the time of writing.
The majority of opinions in the cryptocurrency community are surprised by the continuous issuance of memecoins by the Trump family.
Some believe that the initial launch of TRUMP on Solana was truly "masterful", as evidenced by the success of this memecoin in reaching a market capitalization of billions of dollars just hours after its launch and being enthusiastically received by the community, but that reputation has now "gone down the drain" with MELANIA. Having two memecoins at the same time will dilute their value, as evidenced by MELANIA's current market capitalization being close to the amount of value TRUMP just lost.
Conor Grogan, a director at Coinbase and an on-chain analysis expert, opined that the TRUMP and MELANIA memecoins are being operated by two different teams. While TRUMP was deployed in a well-planned and professional manner, MELANIA seems to be managed by an "amateur" group, as the wallet address used to deploy the token has previously transacted on pump.fun, and is not a multisig wallet to enhance security.
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