PANews reported on January 29 that artist Scott Martin, known as Burnt Toast, will take over as CEO of the Ethereum Non-Fungible Token project Doodles, replacing former Billboard executive Julian Holguin.
Under Holguin's leadership, Doodles announced partnerships with Adidas and McDonald's, the latter of which just started collaborating in the past few months. The project has also established a partnership with renowned music artist Pharrell Williams, and a Doodles representative confirmed that during the CEO transition, Pharrell Williams will continue to serve as the project's Chief Brand Officer.
Martin posted on X, stating: "I will be taking on the role of CEO of Doodles, and we are moving towards a vision that is strongly inclined towards risk, disruption, complete transparency and authenticity, which is at the core of who we are." He also revealed that major news will be announced soon.
