Looking at the global Crypto development cycles, which infrastructure do you think is the most popular? Perhaps in the previous cycle, your answer might have been Ethereum, but this cycle you might be casting your vote for Solana. As time goes by, we will find that there is no best infrastructure, and whether it is the Ethereum ecosystem that exploded in 2021 or the recent rise of Solana, they are all driven by applications.
The breakthrough and innovation of Uniswap has brought an epic DeFi Summer to the entire Crypto, and has also brought prosperity to Ethereum; the emergence of Pump.fun has reshaped the way crypto assets are issued, and has also made Solana the Alpha version.
Morph has also given its own answer, taking user demand as the starting point to build a global consumer-grade public chain. From the unique AI Agent Cecilia, to the pioneering AI Fund bAI Fund, and the recent Morph Pay, while everyone assumes that Layer2 has already become a red ocean, Morph has quickly risen in Layer2 after going live on the mainnet.
From meme, AI to the integration of various DeFi protocols, Morph has proven to the market with a thriving ecosystem that the core is to meet user needs, and the path ahead is getting wider and wider. Next, let's use five sets of data to understand how Morph, the world's first consumer-grade public chain invested by $20 million from institutions such as Dragonfly, Pantera Capital, and Foresight Ventures, is gearing up for the shining 2025.
Data 1: Creating a New Consumption Norm, Morph Pay Emerges, APY Reaches 30%
Morph CEO Cecilia has set a three-tier growth strategy for Morph, which are DeFi, application scenarios and payments (reference: Morph Releases Three-Tier Growth Strategy: DeFi, Application Scenarios and Payment Layout), and the recently launched Morph Pay has truly realized the extension of Morph's strategy.
When you swipe your phone to buy a coffee at a convenience store, have you ever thought that this money could "earn interest" automatically in a DeFi pool at the same time? Morph's "trump card" released on February 5th - Morph Pay - is making this Mass Adoption scenario a reality. Morph Pay supports multi-currency payment functions as well as Google Pay and Apple Pay, not only allowing seamless switching between multiple currencies, but also helping you put your assets into a 30% annualized yield pool, making every penny continuously appreciate during consumption.
Retaining the smooth experience of traditional mobile payments, while also hiding the wealth code of Web3. Imagine, at the moment you use Apple Pay to scan and pay, the corresponding USDT has already completed the interest-earning operation in the decentralized protocol - this "pay-as-you-go" model allows ordinary people to easily play with DeFi high yields. The upcoming physical payment card will also extend the crypto consumption scenario from the mobile screen to every POS machine on the street.
The Morph team may look quiet, but they are actually playing a big game, using lower cognitive thresholds and operational difficulties to naturally channel the trillion-level traditional payment traffic into the DeFi world. While the neighboring traditional banks are worrying about the 3% time deposit interest rate, the 30% APY here is rewriting the rules of the traditional finance game.
Reference: Consumer-Grade Mainnet Morph Launches Morph Pay, Building a High-Yield DeFi Ecosystem
Data 2: Season1 transaction volume exceeds 100 million, with over 7 million participating addresses; Season2 activities are frequent, with over 1.6 million points distributed
Since the Morph testnet, Morph Season 1 (The Genesis Jungle) has seen over 100 million transactions and 7 million participating addresses. Morph Season 2 also began in mid-November last year, providing over 1.6 million token points as incentives for early participants in the ecosystem.
To incentivize user participation in network building, Morph has reserved 10% of the total token supply as a community incentive pool. Users can accumulate ecological contribution points by participating in cross-chain asset migration, completing mainnet transactions that consume Gas, or successfully referring new users to register. These points will have a "first-mover advantage" in the future Token redemption mechanism. It's worth noting that Season2 has a 10-day window period until February 20th.
Currently, the main ways to participate in Morph Season 2 are cross-chain, interaction, and user referrals.
(1) Cross-chain is the "genius first step" to opening up the new Morph continent. Users can use Orbiter Finance, Retro Bridge, Owlto Finance, etc. to transfer mainnet assets to the Morph network. The most convenient way is through the Bitget wallet for direct trading.
(2) The Morph ecosystem has a wealth of interesting projects to interact with, such as BulbaSwap and bAI Fund mentioned earlier. In addition to direct Swapping, we can also purchase bAI and pool it on BulbaSwap to achieve a "two-for-one" deal. Additionally, Morph's NFTs are also full of opportunities. The Genesis NFT Jolly Koalas airdropped to early users on December 24th has already doubled in value.
(3) Furthermore, Morph Season2 also allows users to invite friends to the Morph network to interact and earn points.
At the end of last year, Morph launched the Bonus Events, where users can directly earn additional Morph points and exclusive rewards by completing special partner tasks on the Morph official platform.
For example, completing transactions on the Bitget wallet or spending $1 on Muffun to create a Morph ecosystem token in 30 seconds. You'll find that even these "extra credit" tasks to earn additional points are not only "non-exhausting," but also provide "substantial" points. This event is open until February 20th this year, leaving some time for participation.
In addition, the Morph DeFi Frenzy also started making waves during the 2025 Chinese New Year, even launching a dedicated DeFi Rewards page. The high-quality DeFi Frenzy partners include DEX projects like Bulbaswap and Momodrome, as well as lending platforms such as Concrete, Quokka Lend, and Layerbank.
You'll find that the DeFi Frenzy is a "triple-win" golden window period. In addition to earning extra Morph points and DeFi yields, most of these DeFi applications have not yet issued their own tokens, and you may even be eligible for potential airdrops.
Data 3: Morph community surpasses 1 million, ambassador program sets sail
Morph's rapid growth is not only due to favorable market conditions (in a bull market cycle) and a thriving ecosystem, but also human factors. Morph's community has surpassed 1 million members, and the platform is actively recruiting global ambassadors. Morph's ambassadors are not only numerous, but also high-quality "Web3 elites," currently gathering students from renowned universities in Asia such as Tsinghua, Peking, Zhejiang, National University of Singapore, and Nanyang Technological University, as well as prominent Web3 industry KOLs.
Morph ambassadors not only receive monthly token rewards, but also have the opportunity to deeply participate in and understand the dynamics of the Morph ecosystem. Morph will also provide support and assistance to each Koala ambassador and builder. The ambassador program is still ongoing, and interested partners can sign up at any time.
Data 4: TVL strongly breaks through $30 million, reaching a new historical high, and the entire network Layer2 ranking rises to 11th place
Morph may seem like an ordinary Layer2 among the nearly 200 on the network, but why is its data performance extraordinary and still has great development potential?
Firstly, it is due to Morph's unique positioning and keen market insights. Unlike many Layer2s that are obsessed with technology, Morph is positioned as a "global consumer-grade" mainnet, with a more user-centric, application-oriented development approach. It is precisely because of its deep understanding of market trends and user needs that Morph's TVL has grown rapidly, reaching a peak of over $30 million, placing it in the top 5% of nearly 200 Layer2s.
Secondly, as a mainnet deeply supported by Bitget, Morph is a key step in the centralized exchange platform's on-chain layout. If you've observed Morph's "godparents," in addition to top-tier international capital like Foresight Ventures, Dragonfly Capital, and Pantera Capital, Morph also has the backing of the top-tier CEX Bitget. CEXs have been engaged in an arms race since their inception, with OKX's Web3 wallet, BNB Chain, and Base standing out in this chain-on-chain cycle, and Morph is another Bitget on-chain layout in addition to the Bitget Wallet.
Bitget has also brought real capital inflows to Morph. To date, the largest contributor of TVL to Morph is not mainstream assets like ETH or stablecoins, but the well-known BGB. Since the Morph ecosystem project BulbaSwap welcomed the integration of BGB on December 18th, users can earn 5x points rewards for trading or providing liquidity in BGB, which has led to a surge of TVL.
However, it is worth noting that Morph does not yet have a TGE. As a benchmark for Arbitrum and Base's Layer2, its initial valuation can open the ceiling of market imagination. Before the TGE, Morph is still a blue ocean full of opportunities and treasures. So what opportunities are there in the Morph ecosystem projects, how should ordinary users participate, and what plans does Morph have for the future?
Data Five: Morph Ecosystem Wealth Effect is Significant, BulbaSwap's Monthly Trading Volume Exceeds $50 Million, First Release of AI Fund bAI Fund on the Network
For public chains, regardless of the technical architecture and market orientation, DEX is always the core of the core. If we say that a public chain is a listed company, then DEX is the financial statement that reflects the basic situation of the public chain. As the largest DEX on Morph, BulbaSwap's monthly trading volume has repeatedly hit new highs. Although the market sentiment has cooled, it still reached a trading volume of $54.55 million last month. The high growth of BulbaSwap also indirectly reflects the solid fundamentals of Morph.
For BulbaSwap, the impressive data is not accidental. BulbaSwap has hit every hot spot and wind direction in the market.
Last October, the meme trend was raging, and the zoo concept swept the entire web3. The successor of DEGE, Neiro, the hippopotamus Moodeng of the Thai zoo, and the internet celebrity squirrel Peanut, Murad and his meme bags were then praised as gods. BulbaSwap also launched a series of memecoins with koala-like attributes, such as Morphy and Koala, which saw 10-fold increases in a single day. The Morph community also appeared to interact with BulaSwap, and the kaboom trend of chasing dogs on the chain emerged. In early December, the new narrative of AI Agents completely took over the Meme Super Cycle, and characters like Cecilia and IKKYU also became the focus of the Morph ecosystem, and even had a dedicated Morph ecosystem token area on the Bitget Wallet.
In addition to trading volume and TVL, BulbaSwap's popularity with the Morph community is also reflected in the Prize Pool. BulbaSwap's first points redemption activity was sold out in less than an hour, with a prize pool of 5,000 USDT.
At the same time, since the Morph ecosystem is still an early blue ocean, the API has not yet entered the mainstream dashboard, and kaboom is one of the few mobile trading products that support the Morph network, and there is also a Telegram Bot version that supports one-click trading.
Another breakthrough-level ecosystem project is the world's first Web3 TEE AI Fund: bAI Fund. bAI Fund is autonomously managed by Agents, covering operations, marketing, secondary markets and other fields. It solves the pain points of the lack of security and transparency in the execution process of traditional infrastructure management trading strategies, after all, Agents don't need luxury cars and yachts, nor will they be greedy and fearful.
On the day of launch, Foresight Ventures co-founder Forest Bai and top AI KOL Shaw held a Space to discuss the future of AI Agents, and the governance token BAI of the bAI Fund also saw a 700% increase after the fund was launched.
Summary
In the last cycle, there were many infrastructure projects, but many of them ended up in a mess. Therefore, users' desire for real web3 application scenarios is increasing day by day, and this is exactly the problem that Morph wants to solve. Morph is committed to integrating blockchain technology into daily life, building user-friendly infrastructure, eliminating the barriers to daily payment and consumption, allowing decentralized technology to enter everyone's daily life, and opening the door to mass adoption of the connection between web2 and web3. Let's look forward to it together, the consumer-grade public chain Morph is definitely the public chain and the most potential, the most landing scenario star project worth paying attention to in the blockchain bull market in 2025!
