Binance founder CZ revealed in a late-night social media interaction on February 12 that he had acquired a Belgian Malinois, but did not disclose its name or share a picture.
After the news broke, the community began to actively request CZ to reveal the name and picture of his pet dog, with the intention of creating a corresponding meme coin on the chain. At the time, CZ did not immediately satisfy the community's request, only responding that it was interesting and that he would take a day to consider whether to publicly disclose information about his pet dog.
CZ Pet Dog Named Broccoli
Last night at 9 o'clock, CZ posted a message on the X platform stating that he had finally decided to tell the community the name of his pet dog and would share a picture. This morning (14th) at 12:12, CZ announced that his pet dog's name is Broccoli, and explained the story behind him and his pet:
A year and a half ago, I casually chatted with a friend who owns a (real) zoo in Dubai. Out of curiosity, I asked him what kind of dog would adapt well to Dubai's high summer temperatures. I didn't have any plans to get a dog at the time.
That night, my doorbell rang, and a young Belgian Shepherd appeared at my door, complete with its own passport - all arranged by my zoo-owning friend.
I wanted a name starting with B and with a bit of a green feel, so I named him Broccoli. The name also has a bit of a blocky feel, like blockchain. Haha, can't escape crypto.
.........
If you had asked me before last night, I would never have imagined that Broccoli would become a part of the blockchain ecosystem. But here we are. The crypto world is never boring.
I'm just sharing a picture and the name of my dog. I'm not issuing my own meme coin. That's up to the community (or not). I may interact with some of the more popular meme coins on the BNB Chain (BSC).
The BNB Foundation may provide rewards for top memes on the BNB Chain, with details still being discussed and more to be announced.
After posting the tweet, CZ further clarified that he will not be issuing any meme coins, and will let the community decide the ultimate winner:
For those asking for a CA (contract address), I'm not issuing a meme coin, I'm just sharing a picture and the name of my dog, as some of you requested.
I was considering that suggestion yesterday, but let's let the best meme coin in the community win!
Broccoli Related Meme Coins Proliferate
After CZ released the news, the community quickly responded, with dozens to hundreds of Broccoli-themed meme coins popping up on the BNB Chain in a short period of time. However, since CZ did not support any particular project, most of the Broccoli-themed meme coins actually have relatively low market value, and some have even been rug pulls. BlockTempo reminds investors that meme coins are highly volatile, and investors need to exercise caution.

Four.Meme Launches CZ Dog Name Meme Betting Activity
It's also worth mentioning that the meme coin issuance platform Four.Meme on the BNB Chain had posted a message the day before (13th) stating that they would launch a CZ Dog Name Meme betting activity: the meme coin with the highest market value 30 minutes after CZ's announcement would be rewarded by the platform. This shows the platform's intention to hype up the meme coin fever on the BNB Chain:
Four.Meme launches CZ Dog Name Meme token betting activity!
All tokens named after CZ's real dog will participate in the competition, but only tokens created before 4pm UTC on February 13 will be eligible.
The token with the highest market value on Four.Meme 30 minutes after CZ's post will be the winner.
The LP revenue of the winning token will be regularly burned.