Binance founder CZ revealed on the social platform X on the night of February 12th that he had a Belgian Malinois dog, but did not disclose its name or a picture.
After the incident was exposed, the community began to massively request CZ to reveal the name and picture of his pet dog, with the intention of creating a corresponding large MC memecoin on the chain. At the time, CZ did not immediately satisfy the community's request, until last (13th) night at 9 o'clock, when he tweeted that he would release detailed information about the pet dog at 12 o'clock midnight today, leaving the community users on tenterhooks.
At 12:12 am today, CZ released the relevant information about his beloved dog as promised, with lengthy content, but the community users only focused on the dog's name being "Broccoli".
Issuing the large MC memecoin Broccoli in less than 30 minutes with over 9500x profits
Immediately, the market was suddenly flooded with hundreds of Broccoli memecoins, with the one with the contract address 0x6d...714 taking the lead in market value surge, attracting a flood of market funds, and Broccoli's market value once soaring to $400 million due to the leading effect.
Against the backdrop of massive inflows of funds, the early investors of Broccoli (0x6d...714) can be said to have reaped a bountiful harvest. However, in this competition, the biggest winner is likely the deployer of Broccoli.
According to on-chain analyst Yu Jin's monitoring, the deployer spent 1 BNB (about $707) to purchase 115.3 million Broccoli tokens when issuing the tokens, and cleared the inventory within 24 minutes, ultimately obtaining 9,819 BNB, worth about $6.72 million, realizing a profit of up to 9517x.
In addition, on-chain analyst AI Aunt also monitored that in addition to the token issuer, there was also an insider address/smart money 0x5e7...6579a that spent 99 WBNB to purchase 122 million Broccoli tokens in the first place, and subsequently gradually sold off some of the tokens, earning $6.1 million, with a return rate as high as 8862%. Currently, this address has sold off 97% of its holdings and still holds 8.5 million Broccoli tokens, with unrealized profits reaching $1.1 million.
The community highly suspects the possibility of a "conspiracy group"
However, in this "Broccoli War", the community seriously suspects that the market-leading Broccoli (0x6d...714) that created the 10,000x large MC memecoin myth was "orchestrated by a conspiracy group", as the relevant addresses had pre-purchased 40% of the total Broccoli tokens (40% rat hole).
Community KOL Wolfyxbt directly tweeted and cursed, saying that the issuer was frantically selling, and conservatively estimated that they had already cashed out tens of millions of dollars, while the market was still stupidly rushing in. However, in hindsight, the issuer's cash-out amount is still far from tens of millions of dollars:
Damn, this Broccoli with the highest trading volume has a 40% rat hole, how can you guys still be rushing in? The dev can't even sell it all, there's still 27% left, I conservatively estimate the dev has already cashed out over tens of millions of dollars, the dev is now free, I'm so pissed.
KOLs criticize CZ's poor marketing tactics
On the other hand, although the conspiracy group has reaped a lot of market funds, the community still attributes the root cause of this farce to CZ. Community KOL Crypto Monkey first opened fire, stating that CZ's attempt to build the BNB Chain and attract liquidity to it is understandable, but the approach is rather clumsy:
CZ's attempt to build the BNB Chain and attract liquidity to it is understandable, but there must be a wealth effect, otherwise it's just water without roots. The BNB Chain should learn from SOL, subtly "selecting" projects. For example, with Broccoli, SOL would definitely make a choice for everyone, those who understand would understand.
Furthermore, for influential bloggers or project parties, they can directly create a Broccoli, as long as the mechanism and token distribution are fair, there's no problem with proactive construction. It's a thousand times better than not knowing what to choose and just sending money to scammers.
CZ's response seems to lack an understanding of the meme market, rat holes, and conspiracy group operations, not knowing whether he is truly ignorant or just pretending:
So, are memes not entirely driven by the community?
His remarks also prompted discussions from many meme coin PVP players, with meme coin KOL Wang Xiaosi responding:
The key is your pre-announcement, you shouldn't have told everyone in advance that you were going to announce your dog's name.
This way, the only ones waiting with bated breath were the token issuance group and the "scientists". You turned the BNB Chain's retail investors into their prey.
Random, spontaneous meme events are more likely to have a wealth effect.
Community KOL 0xTodd also echoed:
However, some people have also softened and said that CZ had previously said that he did not understand the large MC memecoins market at all, so he thought that large MC memecoins were completely driven by the community, and ignored the various harvesters existing in the meme market.Best strategy: Don't announce the dog's name, just tease a bit.
Middle strategy: Directly release the contract address.
Worst strategy: Suddenly release the pet's name and photo.
Absolute worst strategy: Pre-heat 3 hours in advance, tell everyone you're going to release the dog photo, and let the "scythes" reap.It doesn't matter if Binance makes the money, but to enable those "scissors" or "scientists", it's meaningless.
