Followin' the rise of Memecoin and AI narratives have been a key driver of market growth since last year. Related concept tokens such as AI Agent Meme, Celebrity Meme, and DeFAI have all achieved great success. However, since entering 2025, the above tracks have generally been in a state of correction, with data showing that some AI Memecoins have fallen by 75% to 90% in the past 30 days.
Some AI infrastructure and DeFAI concept tokens have also fallen by more than 60%, with some even falling by more than 85%. Even mainstream tokens like ETH and BTC are in a correction.
Against the backdrop of poor performance in other sectors, RWA concept tokens have risen 17% during the same period. It is believed that when the economy is good, people want to take risks, and some speculative Memecoins are a good choice. But when the overall market is in a downward trend and most tracks lack growth momentum, people will turn to safe assets, stablecoins, and RWA. From the RWA market, the RWA market will enter its first year of development in 2025, with the Trump administration taking office and a series of friendly policies being introduced, more dollar-denominated assets being put on the chain, and the US government becoming an important driver of the RWA track.
Why will $PLUME be the next most noteworthy RWA concept target?
Plume is the industry's first on-chain ecosystem positioned as RWAfi, and has launched the first L1 public chain designed specifically for RWAfi (real-world asset finance), aiming to redefine the RWAfi market with a structure that requires no user KYC and no permission, providing crypto-native users with an efficient, transparent and convenient infrastructure to help traditional financial assets and crypto assets achieve seamless integration. The core advantage of the Plume project lies in its unique RWAfi ecosystem, which uses Web3 to drive the comprehensive upgrade of traditional financial assets.
As the first EVM-compatible chain focused on RWA, it can launch a full stack of tools in a modular way to serve various RWAfi applications. Currently, Plume has launched core components including the tokenization engine Arc, the smart wallet and off-chain data system Nexus, which not only simplify and optimize the tokenization process, but also allow physical assets and digital assets to be quickly tokenized and seamlessly connected to off-chain compliance systems and data systems under compliance, supporting asset storage, trading and yield generation operations. In addition, the smart wallet integrates various DeFi functions such as yield farming and lending, helping users fully explore the potential of their tokenized assets in the on-chain ecosystem. The introduction of off-chain data sources converts real-time market information into on-chain usable data, enhancing the accuracy of asset pricing and trading, further enhancing the market liquidity of RWA.
In fact, from the perspective of the RWA track, the RWAfi system built by Plume is more like an RWA Hub based on DeFi that connects various RWA assets, on-chain investors, off-chain investors, and RWA applications, and is currently the only one that can provide community-oriented, interoperable and seamless cross-chain RWA yields. It not only provides a basis for RWA assets to have native yields, is the only blockchain built to protect hundreds of trillions of RWA assets, and is also becoming the basis for hundreds of millions of ordinary investors to obtain income through RWA.
Currently, Plume has 18 million wallets, 3.75 million active users and 265 million transactions. At the same time, the Plume ecosystem already has more than 180 RWA applications and protocols, and includes top financial institutions such as Ondo, Royco, BlackRock, Hamilton Lane, Franklin Templeton, and blue-chip projects that have chosen Plume to deploy RWA, fully demonstrating Plume's position and potential in the RWA field.
As RWA is at a historical high and still has an upward trend, the Trump administration's plan to put more dollar-denominated assets on the chain to drive the development of the RWA track, and the changing role of BlackRock, the government and institutions are taking the lead in the market, the RWA track will enter a high-growth stage. Plume will continue to welcome favorable development, and at this stage Plume will tokenize $4 billion in assets on the mainnet's first day, becoming one of the largest RWA ecosystems. At this stage, World Liberty Finance has already started to accumulate a large amount of RWA tokens such as $ONDO, so $PLUME is likely to be the next one.
Plume = Robinhood 2.0
Plume and Ondo are becoming two important forces driving RWA into the 2.0 era. In fact, Ondo is playing the role of Wall Street 2.0, with an institutional-first approach, built for large financial players like BlackRock, PayPal, Morgan Stanley, and Franklin Templeton to enter the RWA space, focusing on the sell-side and helping institutions put their assets on the chain.
While Ondo is accelerating the development of the RWA track from the source, these assets still need to be sold to the market, but at this stage, facilities for ordinary consumers to access RWA are scarce. How to connect these RWAs with the vast pool of investors? It must be Plume.
From the characteristics of Plume, correspondingly, Plume is more like Robinhood 2.0, with a community-first approach, empowering the buy-side, targeting retail users, Web3 natives and the crypto economy, making RWA a truly bottom-up financial movement, not dominated by institutions. With Plume, it will become the key to unlocking the true liquidity of RWA, and RWAs will form a very complete closed loop, forming a flow and circulation of value. If Robinhood changed stock trading, then Plume is doing the same thing, driving the transformation of RWAfi, and truly achieving RWA for people.
So from the perspective of RWA 2.0, the buy-side (Plume) + the sell-side (Ondo) is the key to shaping the new RWA 2.0, and the two are highly complementary, and Plume and Ondo will also be integrated through SkyLink to achieve new synergies.
Overall, the government and institutions are accelerating the deployment of RWA, a trend that is driving the most important transformation in the financial sector. In this process, Plume plays a crucial role, not only as an important connection hub in the RWA ecosystem, but also as a bridge for ordinary investors to enter this market, enabling the true realization of RWA asset liquidity and value closed loop.
As a core component of the RWA 2.0 system, the value of Plume will continue to be highlighted, and it will constantly empower $PLUME. Particularly noteworthy is that the launch of Ondo Chain marks the acceleration of synergy between the institutional end and the retail end, further driving the high-speed operation of Plume's value flywheel. This not only consolidates Plume's position as a leader in the RWAfi field, but also brings extremely important positive news for the growth of its ecosystem.
