South Korean exchange Bithumb announced that it will become FC Seoul's 2025 season jersey sponsor. Can this powerful combination surpass Upbit in one fell swoop?

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ABMedia
03-07
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According to local media reports, South Korea's second-largest cryptocurrency exchange Bithumb has announced that it will sponsor the K League team FC Seoul. This sponsorship also symbolizes that cryptocurrency is further entering the lives of the Korean people, and cryptocurrency is expected to spread to various corners of life through the professional football sport with the largest audience in the world. ABMedia has previously compiled a list of the top five league football teams that have received exchange sponsorships.

(Tether Acquires Serie A Juventus: A Crypto Beginner's Guide to Football! Counting the Top 5 League Football Teams Sponsored by Exchanges)

Bithumb Will Sponsor FC Seoul Jersey

According to the report, Bithumb will become the official sponsor of FC Seoul for the 2025 season, participating in various co-marketing activities, including jersey sponsorship, promotional activities during home games, and other collaborations. Starting from this Wednesday's home game against Suwon Bluewings, the Bithumb logo will appear in the most prominent position on the FC Seoul jersey. Bithumb has also prepared special benefits for exchange users, including stadium visits and special match day invitations.

The Most Marketing-Savvy Exchange Partners with Star Football Teams

FC Seoul is one of the most famous teams in the K League, with its home stadium in the Mapo District of Seoul. The team is currently owned by GS Sports, a subsidiary of the GS Group. The team boasts South Korean football star Gi Sung-yueng and former England national team player Jesse Lingard, who joined last season, and is one of the K League teams with the highest home attendance.

Bithumb, on the other hand, is the second-largest exchange in South Korea in terms of trading volume, second only to Upbit. However, with Upbit facing suspension sanctions, Bithumb is seen as having the opportunity to surpass it. Bithumb is also an exchange that is very adept at marketing, having previously collaborated with local convenience stores to launch a Bit lunchbox promotion.

Risk Warning

Cryptocurrency investment is highly risky, and its price may fluctuate dramatically, and you may lose your entire principal. Please carefully evaluate the risks.

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Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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