Moonvalley commits to building responsible AI-generated content, addressing the copyright challenges plaguing the industry.
In the context of a saturated AI-generated video technology market, Moonvalley has just announced the Marey model – an AI video creation tool trained solely on licensed data, positioning their product as a legally safer solution compared to competitors.
Developed in collaboration with Asteria, a newly established AI animation studio, Marey allows users to create up to 30-second HD videos with detailed control over camera movements and angles. "Marey enables fine-tuned control over movements in a scene, such as controlling the motion of a chess piece or animating the flow of wind through someone's hair," the company stated in a press release.
Moonvalley is a go!
— Araminta (@araminta_k) March 12, 2025
As many of you know, I've been working a lot in the video and animation space the last few months, and it's been thrilling to watch this model being built behind the scenes!
Stoked to have had a chance to start playing with Marey, the world's first 100%… pic.twitter.com/dDl4KWeHRT
A Differentiated Legal Strategy in a "Saturated" Technology Landscape
While major companies like OpenAI, Google, and startups like Runway and Luma continue to release new AI-generated video models, Moonvalley is focusing on the legal aspect – a point of contention in the industry. Instead of relying on the "fair-use" doctrine to train models on copyrighted public data, the company is adopting a similar approach to Adobe – collaborating with partners to clear licensing agreements and package videos into datasets before acquisition.
Naeem Talukdar, co-founder and CEO of Moonvalley, stated: "We are proving that it is possible to train AI models without infringing on copyrights and stealing the creative work of artists – filmmakers, visual artists, creators, and creative producers."
This strategy emerges in the context of growing concerns from the creative community. A 2024 study by the Animation Guild estimated that over 100,000 jobs in the US film, TV, and animation industries could be replaced by AI by 2026.
In addition to the legal commitments, Moonvalley is also implementing safeguards similar to OpenAI's Sora, blocking inappropriate (NSFW) content and prohibiting the creation of videos about specific individuals or celebrities. The company also allows creators to request the removal of their content from the model and provides user protection policies against copyright challenges.
