More and more listed companies are starting to accumulate Bitcoin, following MicroStrategy's model, as this asset becomes increasingly valuable.

Strategy's (formerly MicroStrategy) Bitcoin purchasing plan—once criticized by large corporations—has now brought substantial profits to this software company during the latest Bitcoin bull market. Its stock price reached a historical high in November last year, and currently, the total value of its Bitcoin reserves exceeds $42 billion.

Strategy's success has inspired a group of imitators, and its founder and executive chairman Michael Saylor may not mind—after all, he has been advocating this trend for years.

In recent months, several more listed companies have approved strategies to hold Bitcoin as a corporate reserve asset, and companies that have already invested in cryptocurrencies continue to increase their holdings.

Currently, over 70 companies have fully embraced Strategy's "crypto-first" strategy, while Bitcoin prices are at historical highs. Meanwhile, U.S. President-elect Donald Trump signed an executive order to establish a national Bitcoin strategic reserve, and Bitcoin prices reached a historical high of $108,000 in January.

Although Bitcoin prices currently hover around $85,000, new companies continue to enter the market, and existing Bitcoin reserve companies continue to increase their holdings.

Here are 11 additional listed companies that are following Strategy's approach and actively accumulating Bitcoin.

Tesla

The electric vehicle manufacturer led by Dogecoin enthusiast Elon Musk has held Bitcoin for four years. Although the company transferred its Bitcoin to a new wallet last fall, there are no indications that it is selling its Bitcoin holdings.

Tesla's connection with Bitcoin runs deep. As early as February 2021, the listed company first disclosed that it had invested $1.5 billion in purchasing the world's oldest cryptocurrency and planned to accept Bitcoin as a payment method for vehicles.

However, after Musk expressed concerns about Bitcoin mining's environmental impact, Tesla abandoned this payment plan and sold some of its Bitcoin. But the company still holds a significant amount of Bitcoin, with recent reports showing Tesla still holds 11,509 Bitcoins, valued at approximately $978 million.

Block

Financial services giant Block (the parent company of Square's payment platform) currently holds over 8,000 Bitcoins, valued at least $758 million (as of the time of writing).

Founded by Jack Dorsey, this company began purchasing Bitcoin just months after MicroStrategy. Block's first Bitcoin purchase occurred in October 2020, when the company acquired over 4,700 Bitcoins.

Rumble

In November 2023, video streaming platform Rumble became one of the latest listed companies to approve a Bitcoin reserve strategy. According to the company's statement, its Bitcoin purchasing plan will invest up to $20 million to buy Bitcoin.

Additionally, Rumble hopes to reshape itself as the preferred platform for the cryptocurrency community. To achieve this goal, the company has received $775 million in investment from stablecoin company Tether.

On March 15, 2024, Rumble purchased approximately 188 Bitcoins using $17.1 million from its originally planned $20 million fund.

LEEF Brands

Cannabis company LEEF Brands announced in December 2023 that it would hold Bitcoin as a corporate reserve asset.

According to the company statement, this Canadian enterprise plans to invest through a $5 million Bitcoin-backed debenture. As of March 2025, LEEF Brands holds 3.9 Bitcoins in a cold wallet but has not yet disclosed specific Bitcoin purchase details.

Semler Scientific

Medical technology company Semler Scientific began purchasing Bitcoin and launched its Bitcoin reserve strategy in May 2023.

Since then, the company has repeatedly made large-scale Bitcoin acquisitions, especially accelerating purchases in the second half of 2023.

In November 2023, Semler Scientific CEO Eric Semler stated: "We plan to continue purchasing Bitcoin using operational cash and cash proceeds from our At-The-Market program. Moreover, we are exploring additional financing opportunities to purchase more Bitcoin."

As of February 4, 2024, Semler Scientific holds 3,192 Bitcoins, currently valued at nearly $268 million.

Banzai

Marketing technology solutions company Banzai announced in November 2023 that it would invest up to 10% of its corporate funds in Bitcoin.

Banzai CEO Joe Davy stated in the announcement that incorporating Bitcoin into the company's balance sheet not only diversifies corporate asset allocation but also allows the company to benefit from Bitcoin's long-term appreciation.

Fold

Bitcoin services company Fold recently added 475 Bitcoins to its corporate reserves, bringing its total holdings to 1,485 Bitcoins, valued at approximately $126 million at current prices.

Although Fold's preference for Bitcoin is long-standing, its status as a listed company is new—Fold went public on Nasdaq in February 2025 under the ticker FLD.

"Fold's Bitcoin reserves serve a dual purpose: providing value for investors seeking Bitcoin exposure and serving as a strategic reserve to support our continuously expanding Bitcoin-native financial product suite," said Fold CEO Will Reeves after the company's recent Bitcoin purchase.

Fold provides Bitcoin rewards for users of its financial services, and as of early March 2025, the company has distributed over $20 million in Bitcoin rewards.

"Our business is growing rapidly, with rising revenues and steadily improving profit margins. We believe our strategic reserve plan is a low-risk approach that can hedge against inflation and potentially benefit from increasingly clear cryptocurrency regulations," said Fold CEO Steven Rossi.

Rossi also added that the company adopts a long-term holding strategy for both Bitcoin (BTC) and XRP.

Worksport

Worksport, a truck covers manufacturing company, announced in December 2024 that it would implement a reserve strategy for Bitcoin (BTC) and XRP.

One month later, the company completed its first six-figure (at least $100,000) large cryptocurrency asset purchase to hedge against inflation risks.

Fathom Holdings

Real estate technology company Fathom Holdings announced in January 2024 that it would use over 50% of its surplus cash to establish a Bitcoin reserve.

However, this decision seems to have not impressed traditional stock market investors. So far, the company's Nasdaq-listed stock (ticker: FTHM) has declined nearly 35% year-to-date.

Despite this, the company's CFO Joanne Zach remains positive about Fathom's Bitcoin strategy. Facing investors, she stated that this strategy makes Fathom's asset allocation more diversified and positions the company at the forefront of real estate digital currency transactions.

In late January 2024, the company committed to purchasing up to $500,000 in Bitcoin or Bitcoin ETFs as asset reserves.

Nuvve

Electric vehicle technology company Nuvve joined the list of listed companies establishing Bitcoin reserves in late January.

Listed on Nasdaq with the ticker NVVE, the company announced that it would use up to 30% of its cash holdings to purchase this leading cryptocurrency asset when market conditions permit.

Although the company's stock price slightly increased on the day of the announcement, Nuvve's performance this year has been poor, declining over 55% year-to-date. In addition to using surplus cash to purchase Bitcoin, the company also plans to accept Bitcoin as a payment method.

Company CEO and Founder Gregory Poilasne said: "Accepting Bitcoin will provide more payment options for customers and suppliers and may reduce transaction friction inherent in digital currencies."