As Bitcoin was conquering the peaks of value, a group of explorers decided to take it to the highest peak in the real world - Mount Everest. But this story is not limited to a simple marketing campaign. So what is behind it, let's explore with Followin in this video.
In 2018, as part of a promotional campaign for its ICO project, social network ASK.fm sponsored a team of explorers to carry a Ledger hardware wallet containing 500,000 ASK.fm and take it to the top of Mount Everest. And this would be the reward for any crypto fan brave enough to conquer the highest mountain on Earth.
So what is the purpose of this? The answer is none other than to draw attention to the world about their boldness.
However, the publicity stunt turned into controversy when one of the local guides went missing during the climb, raising questions about the safety and ethics of the risky marketing campaign.
Despite the controversy, the incident has taken Bitcoin to new heights, both literally and figuratively. It is also a lesson in balancing influence and responsibility.
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