Recently, while taking the bus and metro, people are often seen scrolling through short web series on their phones, revealing that audience viewing habits are rapidly changing. In the fast-paced daily life, many people can watch an episode during a one-minute commute, overturning previous expectations of watching TV series. Audiences are only interested in specific themes, and mass-produced short series are like instant noodles - ready in three minutes, where what you consume is less important than achieving a sense of satisfaction.
The famous film critic from YouTube's Super Particle said that Netflix's editor posted on Threads about fast-forwarding series during holidays, sparking widespread discussion. Some agree, as modern people are pressed for time, and fast-forwarding can save time. Others argue that watching a series should involve carefully experiencing the screenwriter, director, and actors' skills, and only consider it complete after watching the entire staff credits. The brutal reality is that more people are watching short videos, with a massive market and high return rates, where quick production and quick delivery to audiences meet market demands.
Taiwan's first short series platform MeowShort is now available on iOS, distributed by Mio Fanxing Media, which plans to release multiple short series on mobile apps, with plans to produce 100 original Taiwanese short series this year. Artists Huang Guolun and Kou Naixin invested in the idol short series "Crossing Darkness to Embrace You", hoping to encourage more young people to engage in creation. Huang Guolun stated at Taiwan's first Short Video Series Summit that he hopes to invite everyone to support and provide opportunities for young people's dreams.
MEOW SHORT platform head Yvonne Chen stated that China's short series market has reached $6 billion, with the global market expected to reach $130 billion by 2027. Short series have quick production times, taking only 3 to 5 days to produce, with costs and time far lower than film production. They can also incorporate brand placements and advertising, which companies are generally interested in.
Mio Fanxing's COO Andrew Hsu said that short series have short production cycles, higher leverage effects, and high return on investment. Short series platforms can profit from both subscriptions and advertising placements, with unlimited market potential.
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ToggleWhat is a Short Series?
Short series emerged with the TikTok short video trend, with each episode lasting only 60 to 90 seconds, and series can have dozens of episodes. They primarily feature popular soap opera genres including romantic love, campus youth, domineering CEO, supernatural crossover, and tragic love - classic tropes. Short series are mostly produced in vertical format to match mobile app screen specifications, hence also called vertical screen series. The market is vast, with IP adaptability, multi-language support, low production costs, and high advertising revenue, creating a new blue ocean.
MeowShort Short Series APP on iOS
MeowShort (distributed by Mio Fanxing Media) is Taiwan's first short series video App. MEOW SHORT APP platform head Yvonne Chen was previously a member of Taiwan's variety show Super Idol. Mio Fanxing's business includes drama production, incubating local creative teams, and digital advertising collaboration. MeowShort's business model includes free and paid subscriptions, with paid VIP status unlocking sequel video access.
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