PANews reported on April 2nd that according to Decrypt, the Dogwifhat organization has abandoned its plan to place an advertisement at the Las Vegas Sphere venue. Previously, the project had raised nearly $700,000 in cryptocurrency for fundraising, ultimately failing after more than a year. In late January this year, the token's official X account had hinted that "the dog wearing a hat" would appear on the venue's sphere shell in the first quarter of 2025. Late Monday night, organizer GamesMasterFlex (also known as Edward) announced on X the termination of the Dogwifhat advertising plan, with refunds to donors starting as early as Tuesday, a statement that was reposted by the token's official X account.
Edward had claimed that the team had reached an agreement with a "fashion brand partner" to display the Dogwifhat logo at the venue, with the token's official X account first confirming and then retracting related news, ultimately only hinting that the dog image would appear on the sphere shell in the first quarter of 2025. However, days later, a Sphere venue spokesperson denied signing any agreement, stating they only accept cryptocurrency exchange and Bitcoin-related advertisements, had never reached a deal with Dogwifhat, and have no plans to display it now or in the future, expressing outrage at the misuse of their name. Edward said this statement "scared away" the fashion brand partner, who was concerned about the venue's statement's wording of "outrage" and "fraudulent intent". After the official denial, the WIF token plummeted 18% the next day, with Edward stating that this made partners wary that the advertisement might affect the token's price and attract SEC attention, ultimately causing the collaboration to fall through.