According to ChainCatcher, citing Decrypt, the Dogwifhat organization has abandoned its plan to place an advertisement at the Las Vegas Sphere. The project previously raised nearly $700,000 in cryptocurrency for its fundraising campaign, which ultimately failed after more than a year. In late January this year, the token's official X account had hinted that "the dog wearing a hat" would appear on the venue's sphere shell in the first quarter of 2025. Late Monday night, organizer GamesMasterFlex (also known as Edward) announced on the X platform the termination of the Dogwifhat advertising plan, with refunds to donors starting as early as Tuesday, a statement that was reposted by the token's official X account.

Edward had claimed that the team had reached an agreement with a "fashion brand partner" to display the Dogwifhat logo at the sphere venue. The token's official X account first confirmed and then retracted related news, ultimately only hinting that the dog image would appear on the sphere shell in the first quarter of 2025. However, days later, a spokesperson for the sphere venue denied signing any agreement, stating they only accept advertisements from cryptocurrency exchanges and Bitcoin-related ads, and have never reached a deal with Dogwifhat, nor do they have any plans to do so in the present or future. The spokesperson was outraged by the unauthorized use of their name. Edward claimed that this statement "scared off" the fashion brand partner, who was concerned about the venue's statement's wording of "outrage" and "fraudulent intent". After the official denial, the WIF token plummeted 18% the next day. Edward stated that this made partners wary that the advertisement might affect the token's price and attract SEC attention, ultimately leading to the collaboration's collapse.